Dairy giant Mengniu had another accident.
On December 24, the day before Christmas, the General Administration of Quality Supervision, Inspection and Quarantine announced that Mengniu's batch of aflatoxin M1 was exceeding its standard. Aflatoxin is carcinogenic and its toxicity is comparable to arsenic. Subsequently, Mengniu issued a series of statements, apologized to consumers, and said that the problem product has not been out of storage, has long been sealed and destroyed.
As always, everything is not the fault of Mengniu.
Mengniu said that even if AQSIQ does not come to random inspections, it will also detect problems. The reason for this problem was that the feed was moldy.
However, the various explanations of Mengniu have neither been forgiven by the public nor fully recognized by experts and scholars. "This incident reflects the lack of production and quality control of Mengniu. No matter which part of the problem, Mengniu has an inescapable responsibility." Dr. Yun of Food Engineering told the Times Weekly reporter.
Ironically, Mengniu this year was awarded the "China Food Safety Pioneer of the Year for Self-discipline of the Year" jointly awarded by the China Food Culture Research Association and other relevant organizations of the Ministry of Culture to recognize its successful practices in safety and innovation. Unexpectedly, Mengniu gave the awarding organ a loud slap in the face.
Undoubtedly, this is not the first incident of Mengniu. The lessons before it are undeniable. However, Mengniu kept me and repeated food safety scandals. In the face of frequent quality problems, Mengniu still stands. This cannot but be said to be a "miracle."
Industry experts pointed out that the "carcinogenic door" is not only the Mengniu itself, but even the entire Chinese dairy industry. The dairy industry’s gradual recovery after the melamine incident will again be defeated, and the Chinese dairy industry may lose the opportunity to counterattack the world.
"Aflatoxin M1 testing requirements must be strictly enforced." On December 26, the relevant person in charge of the AQSIQ responded to questions from the Xinhua News Agency on liquid milk's national supervision and spot checks.
The more questions we have explained, the more questions we have this time, we have learned a new chemical knowledge from milk - the carcinogen aflatoxin M1.
What is aflatoxin? Aflatoxin B1 is the most toxic and carcinogenic, and M1 is a metabolite of B1. Aflatoxin mainly damages the liver and is very carcinogenic. The M1 limit in China's milk and dairy products regulations must not exceed 0.5 μg/kg.
On December 24, the General Administration of Quality Supervision, Inspection and Quarantine announced the results of spot checks on the quality of 200 liquid milk products. Among them, the aflatoxin M1 of Mengniu and Changfuchun was seriously exceeded. Long Fu pure 0.9μ/kg, Mengniu measured 1.2μ/kg, exceeding 140%. This batch of products is a 250ML/box-packed pure milk product produced on October 18, 2011 by the Mengniu Group Meishan Company.
When this news came out, it immediately touched the public's sensitive nerves. How is Mengniu again? The Mengniu scandal has been exposed frequently and the public has become frightened. However, Mengniu continues to challenge the moral bottom line of the public.
However, compared to the previous crisis, Mengniu’s response was rapid. On the following day, Mengniu’s official website issued two statements in a row, admitting that the carcinogens exceeded the standards and apologized to consumers nationwide. However, Mengniu also said that the batch of products was detected at the Meishan plant in Sichuan, and the products have not yet been released. After the problem was discovered, the company immediately sealed and destroyed all the products in the batch.
On the 26th, the person in charge of Mengniu said that the problem was caused by an error in the raw milk test of the original milk quality inspector at the Meishan Factory, which led to the failure of the M1 that exceeded this standard in the batch. Check the indicator.
On the 27th, Lu Jianjun, vice president of Mengniu, told the Times Weekly reporter that the problem did not stem from Mengniu's self-inspection mistakes. “This batch of products is still in the process of keeping warm, and Mengniu will also conduct testing before leaving the factory. Even if AQSIQ does not come to random inspections, Mengniu itself will detect the problem. This also reflects the effectiveness of Mengniu from the side. The level of management ensures that the manufactured products are qualified."
In response to such an explanation, Cloud cloudlessly questioned. First of all, putting this test on the last item does not comply with the convention. “The problem is in the raw milk, and it is thrown away when it is unqualified. Why does it take so much effort to make finished products that it is not a waste of resources? If it does, it is reasonable to suspect that it intends to mix the unqualified raw milk with the unqualified product. â€
Second, if the test is not the final test item, it means that Mengniu's detection method is not reliable. “M1 is a routine test item, and the highest content of raw milk is also the most easily detected. M1 will be diluted by qualified milk during processing, and the content will not increase and decrease. If the test is not started, it will not be detected at the end. â€
“The AQSIQ requires all dairy products manufacturers to strengthen raw milk monitoring.†The relevant person in charge of the AQSIQ said in an interview with Xinhua News Agency, “The raw milk must be tested for the aflatoxin M1 project.â€
Another contradiction is that Lu Jianjun previously stated that the National Quality Inspection Center entered the factory on October 5 for spot inspection. The batch of products is still in the heat preservation process, and the product line is not immediately put into storage, but it takes 7-14 days. The warming period of this process.
However, AQSIQ stated that the quality inspection center took samples of liquid milk from the finished product library of Mengniu Meishan Company for testing. This means that the product is in stock. A Mengniu Meishan leave employee explained to the Times Weekly reporter that there is no technological process in the finished product library, just wait for the final test results. "The finished product warehouse is a normal temperature warehouse and there is no insulation process."
The question is not only that. On the 28th, another consumer had purchased Mengniu's products produced on October 18, which proved that it had already entered the market. However, Lu Jianjun explained that on the 18th, many batches of products will be produced, and only one batch of products will cause problems. As for when the matter was announced more than two months ago, Lu believes that if the company can find and solve the problem itself, there is no need to disclose it.
So, should Mengniu take considerable responsibility? Lu Jianjun did not answer the reporter's question positively, but said that "Mengniu will find problems early in internal control and will be more serious in his work."
Are feeds causing troubles?
In the crisis of the food problem of the past, Mengniu had never seen Mengniu responsible enough. In April, more than 200 students from Menglin had suffered from physical discomfort after drinking Mengniu students' milk. Mengniu said that because those children had rickets, the carcinogens incident seemed to be a disaster for feed.
Mengniu said that the reason for the failure of the product was that local dairy cattle feed was mildly changed due to the weather. Dairy cows caused excessive levels of aflatoxin in raw milk after eating these feeds.
Clenbuterol starts from feed, and aflatoxins are similar, all from unqualified moldy feeds. Moldy grain is used as feed, and M1 can enter milk after 24 hours. "How Mengniu explains the source of M1 is not important. The important thing is that they did not self-examine. The M1 in milk basically only originates from this channel of cows. Therefore, Mengniu's responsibility is to check the quality of milk sources." Clouds pointedly pointed out.
According to statistics, Mengniu Dairy (Meishan) Co., Ltd. was completed and put into operation in October 2009. The designed capacity is to process 800 tons of fresh milk daily and produce 180,000 tons of fresh milk annually. Wei Ronglu, vice president of the Western Dairy Development Association, believes that relying on its own milk source or a small portion of its milk source simply cannot solve the problem. Therefore, there is confusion on the issue of milk source.
What sources of milk are involved in this incident? Lu Jianjun told the reporter of the Times Weekly that he has not yet got information from relevant departments, so he is not very familiar with it. However, the above-mentioned employees revealed that most of Mengniu Meishan's milk source came from Hongya Ranch of modern animal husbandry, and the remaining part came from a small-scale pasture.
Hongya Ranch was established in June 2007 with a registered capital of 10 million yuan, which belongs to Mengniu Modern Animal Husbandry Group. With a total investment of 300 million yuan, the company will produce about 2 million tons of fresh milk per day and will supply Mengniu Dairy (Meishan) Co., Ltd..
On November 23, some media exposed the environmental pollution of Hongya Ranch and were complained by the surrounding residents. However, the question of whether the milk source comes from Hongya Ranch is still undecided.
It is worth noting that on June 11, when Niu Gensheng called for Mengniu, the outside world guessed that the next battlefield of Niu Gensheng was modern animal husbandry. Dairy expert Wang Dingmian even told the reporters bluntly that the president of modern animal husbandry is Deng Jiuqiang. The legal representative and the general manager are not Niu Gensheng. On the surface, Niu Gensheng has nothing to do with it. But in fact, Niu Gensheng passed the cow fund holding the modern animal husbandry. industry.
In 2008, Deng Jiuqiang took over the modern animal husbandry and successively introduced four rounds of equity financing from KKR, CDH Investment and Brightmoon. Among them, Brightmoon belongs to Hengxin Trust Company. Hengxin Trust was established on July 30, 2010 and is a charitable trust company whose property grantee is Niu Gensheng.
No matter where the problem of milk source is, where aflatoxin is a routine test item, Mengniu has not detected itself, which means that its production and quality control have major defects. What is even more crucial is that the products sampled by the quality inspection department are only a small part, and quality control is more based on self-inspection by the company. If quality control is flawed, how does Mengniu guarantee food safety to consumers?
Mengniu has publicized a sound quality control system, but why high-standard equipment has failed to detect the most basic aflatoxins. Cloud inadvertently believes that there are three kinds of problems that can arise: knowing that there are problems but wanting to let go of them; it is crime production; the quality control system does not operate and is illegal production; the quality control system operates but still cannot be detected and involves technical problems.
In short, regardless of where the problem lies, Mengniu has an unshirkable responsibility in the “cause to cancer†incident. COFCO Chairman Ning Gaoning also stated that “although the amount is small and there is no harm, Mengniu’s feed is really responsible. Small things will also spread and touch the public nerves. Companies need to reflect on this matter. COFCO will be very, very Carefully handle this matter.†He pointed out that the food safety issue involves the tangible interests of the public. What COFCO and Mengniu need to do is to do a good job of the product, explain the truth and explain things well.
Ning Gaoning's Mengniu issue is still in her ears. In July 2009, since COFCO became a major member of Mengniu, Ning Gaoning has repeatedly emphasized the importance of food safety and repeatedly discussed the moral bottom line of food companies in public.
“Food companies should regard food safety as the bottom line of ethics as a basic strategy for the survival of enterprises and form a culture that attaches great importance to food safety. It is necessary to integrate food safety culture into every aspect of production.†Ning Gaoning reiterated “the moral bottom line†The importance of
However, Ning Gaoning’s Mengniu’s performance is not only unsatisfactory, but also constantly violates the public’s food safety and moral bottom line.
In April 2010, 18 students from Mazhao Town, Zhouzhi County, Shaanxi Province experienced food poisoning after drinking Mengniu walnut milk, which caused nausea, vomiting and fever. The Beijing News reporter disclosed the matter on Weibo. Mengniu found the competent authority to pressure the reporter to delete Weibo.
At the end of April this year, the incident of milk poisoning among schoolchildren in Yulin, Shaanxi was the largest collective poisoning in the domestic dairy industry. The explanation given by Mengniu is that this storm has nothing to do with Mengniu. The children got a disease called snoring.
On August 28, Mengniu's high-calcium and low-fat milk purchased by Changsha consumers was unleavened but greenish. The water poured out was full of green water. The answer given by the Complaints Officer is that the product has no quality problems. Due to the hot weather, the package may be exposed to the phenomenon of “leakage without leakage†due to high temperature impact during transportation. The entry of air, microbial fermentation has only led to this situation.
On September 12th, consumers in Maanshan discovered that Mengniu milk, which was still in its shelf life, had deteriorated and gave off a sour smell. The reply of Mengniu Dairy (Maanshan) was that the main reason was that during the transportation of the product, the outsourcing was damaged due to the impact, which was not caused by the production process.
On September 23, consumers in Chengdu discovered green mold in Mengniu yogurt. According to Chengdu dealers, it was possible that air was infiltrated and deteriorated due to air voids in the transportation process, and more than 5,000 boxes of identical batches of products were recovered. Deteriorated yoghurt is produced at the Meishan plant in Sichuan and should be in the same factory as the problem product.
On the 7th of November, in the Guangdong Provincial Administration for Industry and Commerce, the quality of the ice cream was checked by Mengniu, which was the largest number of microbiological indicators in the total number of colonies and coliform bacteria. Mengniu’s response to the issue was not found in the public information.
In December, Mengniu's products detected aflatoxin M1 exceeding 140%. M1 is a known carcinogen and is carcinogenic. Mengniu official statement denied that the problem milk flowed into the market.
Frequently exposed product quality problems, had to let the outside world question whether the problem lies in the company itself.
“Mongolia has always experienced a crisis, and its attitude is to shirk its responsibility. This is in itself an irresponsibility. The quality of the company itself is problematic. After the change of ownership, there has been no major change in business practices.†Wang Dingmian straightforwardly Pointed out.
Cloud unintentionally believes that the most prominent problem lies in the source of milk and quality control. "The scale of Mengniu is based on the patchwork, not the real significance of the modern food industry."
The problem of food safety for Mengniu has occurred again and again and again. “Safety accidents happen frequently. For employees, this should not happen. But since it happens, we should have an objective understanding of the company’s management level through the ins and outs of the matter. As for the good and bad, it will be the consumers. Judge it yourself," said Lu Jianjun.
At least, from the current point of view, consumers are not satisfied. Once, COFCO joined Mengniu to bring a glimmer of hope to the public. It is widely believed that the whole industry chain model of COFCO will help solve the security problem. COFCO President Yu Xubo also publicly stated that he will not interfere with the structure of Mengniu. However, involving food safety and the strategic layout of Mengniu, these two things must intervene.
However, what measures have been taken to ensure food safety since COFCO entered the market? How does Mengniu's internal safety supervision system work? Lu Jianjun said that this is related to internal operational issues. He has no relevant information and is not clear.
"Don't take part in specific management and management, and what guarantees will not make things happen? If COFCO does not participate in specific management, it is empty words to say that food quality is guaranteed." Wang Dingmian believes that process management is more important. "Before the accident, it is not called management. It is called crisis management and public relations."
After this incident occurred, Ning Gaoning said: "The company needs to reflect on this matter. COFCO will handle this matter very carefully." In fact, COFCO has to be handled with care. This event not only affects Mengniu's brand image in the public, it even affects the status of China's dairy industry in the international arena.
China's dairy industry "standard missing"
"Although no casualties have been caused, there is a major safety incident that can be described as the degree of damage." Wang Dingmian pointed out. The late effects caused by this incident are even incalculable.
"After melamine, next year is likely to be a counterattack opportunity for the world dairy industry in China's dairy industry. Now that this is happening, we lose face!" Marketing expert Lei Yongjun is not without anger in China's dairy industry, "China Dairy could have had an impact on the world's dairy industry, but the frequent food safety crisis has repeatedly lowered the status of China's dairy industry."
The milk incident was not the first time. The penalty was also punished. The apology also apologized. The attitude was very sincere. Why do things happen repeatedly? In addition to the company's own problems, the regulator may not be able to resign.
Lei Yongjun believes that after the incident, it cannot easily be said that the carcinogens were caused by the enterprise itself. It is necessary to trace the root cause to find a solution. Although companies have responsibilities, it is more fundamental that regulators' supervision of the dairy industry is incomplete and unsound. If this problem does not improve, similar or even worse circumstances will occur.
After the melamine incident, the status of China's dairy industry has improved somewhat, but it has not touched the bottom line. During the interview with reporters, many experts and scholars believed that the core problem of the dairy industry lies in the source of milk. Without large-scale intensive farming, it is difficult to ensure the standardization of aquaculture and milk quality.
“The source of milk is a fundamental issue that restricts the development of China’s dairy industry. But what has the regulatory authorities done? The benefits of farmers have been compensated by compensating hundreds of dollars.†Lei Yongjun said: It does not solve the problem at all. More exaggerated are headaches. "The root of the problem lies in the source of milk, and the regulatory authorities have made many provisions in the production plant."
Wei Ronglu also pointed out that China's dairy industry is still a "missing standard." Dairy safety requires three standards. One is the standard of raw and auxiliary materials. There are clear standards for various additives. The second is the production process standards. Various process processes, sterilization temperatures, etc. are specified. The third is product standards. The first two standards are more important than the third.
Facing the status quo, Lei Yongjun even expressed with concern that aflatoxin may be a common phenomenon in milk sources. “The source of Mengniu milk comes from many places. It is normal that this problem occurs. However, this problem is completely unexpected for Long Fu Dai.†Lei Yongjun told the Times Weekly that he had inspected all Changfu’s ranches. The livestock farm in the country is absolutely among the best. It is really surprising that there are still problems with this pasture.
Previously, Changfu Daipin had built 34 modern ranches in the Wuyi Mountains due to the development model of “first milk source after marketâ€, adopting closed pipes and milking the turntable, plus a closed “cold chain†train, and successive melamines. Not involved in the incident.
Lei Yongjun said that the occurrence of carcinogenicity may involve the entire industry. Therefore, the regulatory authorities must guide and supervise them. Guide the modelling of farms and strengthen the supervision of dairy farmers in terms of supervision.
On December 24, the day before Christmas, the General Administration of Quality Supervision, Inspection and Quarantine announced that Mengniu's batch of aflatoxin M1 was exceeding its standard. Aflatoxin is carcinogenic and its toxicity is comparable to arsenic. Subsequently, Mengniu issued a series of statements, apologized to consumers, and said that the problem product has not been out of storage, has long been sealed and destroyed.
As always, everything is not the fault of Mengniu.
Mengniu said that even if AQSIQ does not come to random inspections, it will also detect problems. The reason for this problem was that the feed was moldy.
However, the various explanations of Mengniu have neither been forgiven by the public nor fully recognized by experts and scholars. "This incident reflects the lack of production and quality control of Mengniu. No matter which part of the problem, Mengniu has an inescapable responsibility." Dr. Yun of Food Engineering told the Times Weekly reporter.
Ironically, Mengniu this year was awarded the "China Food Safety Pioneer of the Year for Self-discipline of the Year" jointly awarded by the China Food Culture Research Association and other relevant organizations of the Ministry of Culture to recognize its successful practices in safety and innovation. Unexpectedly, Mengniu gave the awarding organ a loud slap in the face.
Undoubtedly, this is not the first incident of Mengniu. The lessons before it are undeniable. However, Mengniu kept me and repeated food safety scandals. In the face of frequent quality problems, Mengniu still stands. This cannot but be said to be a "miracle."
Industry experts pointed out that the "carcinogenic door" is not only the Mengniu itself, but even the entire Chinese dairy industry. The dairy industry’s gradual recovery after the melamine incident will again be defeated, and the Chinese dairy industry may lose the opportunity to counterattack the world.
"Aflatoxin M1 testing requirements must be strictly enforced." On December 26, the relevant person in charge of the AQSIQ responded to questions from the Xinhua News Agency on liquid milk's national supervision and spot checks.
The more questions we have explained, the more questions we have this time, we have learned a new chemical knowledge from milk - the carcinogen aflatoxin M1.
What is aflatoxin? Aflatoxin B1 is the most toxic and carcinogenic, and M1 is a metabolite of B1. Aflatoxin mainly damages the liver and is very carcinogenic. The M1 limit in China's milk and dairy products regulations must not exceed 0.5 μg/kg.
On December 24, the General Administration of Quality Supervision, Inspection and Quarantine announced the results of spot checks on the quality of 200 liquid milk products. Among them, the aflatoxin M1 of Mengniu and Changfuchun was seriously exceeded. Long Fu pure 0.9μ/kg, Mengniu measured 1.2μ/kg, exceeding 140%. This batch of products is a 250ML/box-packed pure milk product produced on October 18, 2011 by the Mengniu Group Meishan Company.
When this news came out, it immediately touched the public's sensitive nerves. How is Mengniu again? The Mengniu scandal has been exposed frequently and the public has become frightened. However, Mengniu continues to challenge the moral bottom line of the public.
However, compared to the previous crisis, Mengniu’s response was rapid. On the following day, Mengniu’s official website issued two statements in a row, admitting that the carcinogens exceeded the standards and apologized to consumers nationwide. However, Mengniu also said that the batch of products was detected at the Meishan plant in Sichuan, and the products have not yet been released. After the problem was discovered, the company immediately sealed and destroyed all the products in the batch.
On the 26th, the person in charge of Mengniu said that the problem was caused by an error in the raw milk test of the original milk quality inspector at the Meishan Factory, which led to the failure of the M1 that exceeded this standard in the batch. Check the indicator.
On the 27th, Lu Jianjun, vice president of Mengniu, told the Times Weekly reporter that the problem did not stem from Mengniu's self-inspection mistakes. “This batch of products is still in the process of keeping warm, and Mengniu will also conduct testing before leaving the factory. Even if AQSIQ does not come to random inspections, Mengniu itself will detect the problem. This also reflects the effectiveness of Mengniu from the side. The level of management ensures that the manufactured products are qualified."
In response to such an explanation, Cloud cloudlessly questioned. First of all, putting this test on the last item does not comply with the convention. “The problem is in the raw milk, and it is thrown away when it is unqualified. Why does it take so much effort to make finished products that it is not a waste of resources? If it does, it is reasonable to suspect that it intends to mix the unqualified raw milk with the unqualified product. â€
Second, if the test is not the final test item, it means that Mengniu's detection method is not reliable. “M1 is a routine test item, and the highest content of raw milk is also the most easily detected. M1 will be diluted by qualified milk during processing, and the content will not increase and decrease. If the test is not started, it will not be detected at the end. â€
“The AQSIQ requires all dairy products manufacturers to strengthen raw milk monitoring.†The relevant person in charge of the AQSIQ said in an interview with Xinhua News Agency, “The raw milk must be tested for the aflatoxin M1 project.â€
Another contradiction is that Lu Jianjun previously stated that the National Quality Inspection Center entered the factory on October 5 for spot inspection. The batch of products is still in the heat preservation process, and the product line is not immediately put into storage, but it takes 7-14 days. The warming period of this process.
However, AQSIQ stated that the quality inspection center took samples of liquid milk from the finished product library of Mengniu Meishan Company for testing. This means that the product is in stock. A Mengniu Meishan leave employee explained to the Times Weekly reporter that there is no technological process in the finished product library, just wait for the final test results. "The finished product warehouse is a normal temperature warehouse and there is no insulation process."
The question is not only that. On the 28th, another consumer had purchased Mengniu's products produced on October 18, which proved that it had already entered the market. However, Lu Jianjun explained that on the 18th, many batches of products will be produced, and only one batch of products will cause problems. As for when the matter was announced more than two months ago, Lu believes that if the company can find and solve the problem itself, there is no need to disclose it.
So, should Mengniu take considerable responsibility? Lu Jianjun did not answer the reporter's question positively, but said that "Mengniu will find problems early in internal control and will be more serious in his work."
Are feeds causing troubles?
In the crisis of the food problem of the past, Mengniu had never seen Mengniu responsible enough. In April, more than 200 students from Menglin had suffered from physical discomfort after drinking Mengniu students' milk. Mengniu said that because those children had rickets, the carcinogens incident seemed to be a disaster for feed.
Mengniu said that the reason for the failure of the product was that local dairy cattle feed was mildly changed due to the weather. Dairy cows caused excessive levels of aflatoxin in raw milk after eating these feeds.
Clenbuterol starts from feed, and aflatoxins are similar, all from unqualified moldy feeds. Moldy grain is used as feed, and M1 can enter milk after 24 hours. "How Mengniu explains the source of M1 is not important. The important thing is that they did not self-examine. The M1 in milk basically only originates from this channel of cows. Therefore, Mengniu's responsibility is to check the quality of milk sources." Clouds pointedly pointed out.
According to statistics, Mengniu Dairy (Meishan) Co., Ltd. was completed and put into operation in October 2009. The designed capacity is to process 800 tons of fresh milk daily and produce 180,000 tons of fresh milk annually. Wei Ronglu, vice president of the Western Dairy Development Association, believes that relying on its own milk source or a small portion of its milk source simply cannot solve the problem. Therefore, there is confusion on the issue of milk source.
What sources of milk are involved in this incident? Lu Jianjun told the reporter of the Times Weekly that he has not yet got information from relevant departments, so he is not very familiar with it. However, the above-mentioned employees revealed that most of Mengniu Meishan's milk source came from Hongya Ranch of modern animal husbandry, and the remaining part came from a small-scale pasture.
Hongya Ranch was established in June 2007 with a registered capital of 10 million yuan, which belongs to Mengniu Modern Animal Husbandry Group. With a total investment of 300 million yuan, the company will produce about 2 million tons of fresh milk per day and will supply Mengniu Dairy (Meishan) Co., Ltd..
On November 23, some media exposed the environmental pollution of Hongya Ranch and were complained by the surrounding residents. However, the question of whether the milk source comes from Hongya Ranch is still undecided.
It is worth noting that on June 11, when Niu Gensheng called for Mengniu, the outside world guessed that the next battlefield of Niu Gensheng was modern animal husbandry. Dairy expert Wang Dingmian even told the reporters bluntly that the president of modern animal husbandry is Deng Jiuqiang. The legal representative and the general manager are not Niu Gensheng. On the surface, Niu Gensheng has nothing to do with it. But in fact, Niu Gensheng passed the cow fund holding the modern animal husbandry. industry.
In 2008, Deng Jiuqiang took over the modern animal husbandry and successively introduced four rounds of equity financing from KKR, CDH Investment and Brightmoon. Among them, Brightmoon belongs to Hengxin Trust Company. Hengxin Trust was established on July 30, 2010 and is a charitable trust company whose property grantee is Niu Gensheng.
No matter where the problem of milk source is, where aflatoxin is a routine test item, Mengniu has not detected itself, which means that its production and quality control have major defects. What is even more crucial is that the products sampled by the quality inspection department are only a small part, and quality control is more based on self-inspection by the company. If quality control is flawed, how does Mengniu guarantee food safety to consumers?
Mengniu has publicized a sound quality control system, but why high-standard equipment has failed to detect the most basic aflatoxins. Cloud inadvertently believes that there are three kinds of problems that can arise: knowing that there are problems but wanting to let go of them; it is crime production; the quality control system does not operate and is illegal production; the quality control system operates but still cannot be detected and involves technical problems.
In short, regardless of where the problem lies, Mengniu has an unshirkable responsibility in the “cause to cancer†incident. COFCO Chairman Ning Gaoning also stated that “although the amount is small and there is no harm, Mengniu’s feed is really responsible. Small things will also spread and touch the public nerves. Companies need to reflect on this matter. COFCO will be very, very Carefully handle this matter.†He pointed out that the food safety issue involves the tangible interests of the public. What COFCO and Mengniu need to do is to do a good job of the product, explain the truth and explain things well.
Ning Gaoning's Mengniu issue is still in her ears. In July 2009, since COFCO became a major member of Mengniu, Ning Gaoning has repeatedly emphasized the importance of food safety and repeatedly discussed the moral bottom line of food companies in public.
“Food companies should regard food safety as the bottom line of ethics as a basic strategy for the survival of enterprises and form a culture that attaches great importance to food safety. It is necessary to integrate food safety culture into every aspect of production.†Ning Gaoning reiterated “the moral bottom line†The importance of
However, Ning Gaoning’s Mengniu’s performance is not only unsatisfactory, but also constantly violates the public’s food safety and moral bottom line.
In April 2010, 18 students from Mazhao Town, Zhouzhi County, Shaanxi Province experienced food poisoning after drinking Mengniu walnut milk, which caused nausea, vomiting and fever. The Beijing News reporter disclosed the matter on Weibo. Mengniu found the competent authority to pressure the reporter to delete Weibo.
At the end of April this year, the incident of milk poisoning among schoolchildren in Yulin, Shaanxi was the largest collective poisoning in the domestic dairy industry. The explanation given by Mengniu is that this storm has nothing to do with Mengniu. The children got a disease called snoring.
On August 28, Mengniu's high-calcium and low-fat milk purchased by Changsha consumers was unleavened but greenish. The water poured out was full of green water. The answer given by the Complaints Officer is that the product has no quality problems. Due to the hot weather, the package may be exposed to the phenomenon of “leakage without leakage†due to high temperature impact during transportation. The entry of air, microbial fermentation has only led to this situation.
On September 12th, consumers in Maanshan discovered that Mengniu milk, which was still in its shelf life, had deteriorated and gave off a sour smell. The reply of Mengniu Dairy (Maanshan) was that the main reason was that during the transportation of the product, the outsourcing was damaged due to the impact, which was not caused by the production process.
On September 23, consumers in Chengdu discovered green mold in Mengniu yogurt. According to Chengdu dealers, it was possible that air was infiltrated and deteriorated due to air voids in the transportation process, and more than 5,000 boxes of identical batches of products were recovered. Deteriorated yoghurt is produced at the Meishan plant in Sichuan and should be in the same factory as the problem product.
On the 7th of November, in the Guangdong Provincial Administration for Industry and Commerce, the quality of the ice cream was checked by Mengniu, which was the largest number of microbiological indicators in the total number of colonies and coliform bacteria. Mengniu’s response to the issue was not found in the public information.
In December, Mengniu's products detected aflatoxin M1 exceeding 140%. M1 is a known carcinogen and is carcinogenic. Mengniu official statement denied that the problem milk flowed into the market.
Frequently exposed product quality problems, had to let the outside world question whether the problem lies in the company itself.
“Mongolia has always experienced a crisis, and its attitude is to shirk its responsibility. This is in itself an irresponsibility. The quality of the company itself is problematic. After the change of ownership, there has been no major change in business practices.†Wang Dingmian straightforwardly Pointed out.
Cloud unintentionally believes that the most prominent problem lies in the source of milk and quality control. "The scale of Mengniu is based on the patchwork, not the real significance of the modern food industry."
The problem of food safety for Mengniu has occurred again and again and again. “Safety accidents happen frequently. For employees, this should not happen. But since it happens, we should have an objective understanding of the company’s management level through the ins and outs of the matter. As for the good and bad, it will be the consumers. Judge it yourself," said Lu Jianjun.
At least, from the current point of view, consumers are not satisfied. Once, COFCO joined Mengniu to bring a glimmer of hope to the public. It is widely believed that the whole industry chain model of COFCO will help solve the security problem. COFCO President Yu Xubo also publicly stated that he will not interfere with the structure of Mengniu. However, involving food safety and the strategic layout of Mengniu, these two things must intervene.
However, what measures have been taken to ensure food safety since COFCO entered the market? How does Mengniu's internal safety supervision system work? Lu Jianjun said that this is related to internal operational issues. He has no relevant information and is not clear.
"Don't take part in specific management and management, and what guarantees will not make things happen? If COFCO does not participate in specific management, it is empty words to say that food quality is guaranteed." Wang Dingmian believes that process management is more important. "Before the accident, it is not called management. It is called crisis management and public relations."
After this incident occurred, Ning Gaoning said: "The company needs to reflect on this matter. COFCO will handle this matter very carefully." In fact, COFCO has to be handled with care. This event not only affects Mengniu's brand image in the public, it even affects the status of China's dairy industry in the international arena.
China's dairy industry "standard missing"
"Although no casualties have been caused, there is a major safety incident that can be described as the degree of damage." Wang Dingmian pointed out. The late effects caused by this incident are even incalculable.
"After melamine, next year is likely to be a counterattack opportunity for the world dairy industry in China's dairy industry. Now that this is happening, we lose face!" Marketing expert Lei Yongjun is not without anger in China's dairy industry, "China Dairy could have had an impact on the world's dairy industry, but the frequent food safety crisis has repeatedly lowered the status of China's dairy industry."
The milk incident was not the first time. The penalty was also punished. The apology also apologized. The attitude was very sincere. Why do things happen repeatedly? In addition to the company's own problems, the regulator may not be able to resign.
Lei Yongjun believes that after the incident, it cannot easily be said that the carcinogens were caused by the enterprise itself. It is necessary to trace the root cause to find a solution. Although companies have responsibilities, it is more fundamental that regulators' supervision of the dairy industry is incomplete and unsound. If this problem does not improve, similar or even worse circumstances will occur.
After the melamine incident, the status of China's dairy industry has improved somewhat, but it has not touched the bottom line. During the interview with reporters, many experts and scholars believed that the core problem of the dairy industry lies in the source of milk. Without large-scale intensive farming, it is difficult to ensure the standardization of aquaculture and milk quality.
“The source of milk is a fundamental issue that restricts the development of China’s dairy industry. But what has the regulatory authorities done? The benefits of farmers have been compensated by compensating hundreds of dollars.†Lei Yongjun said: It does not solve the problem at all. More exaggerated are headaches. "The root of the problem lies in the source of milk, and the regulatory authorities have made many provisions in the production plant."
Wei Ronglu also pointed out that China's dairy industry is still a "missing standard." Dairy safety requires three standards. One is the standard of raw and auxiliary materials. There are clear standards for various additives. The second is the production process standards. Various process processes, sterilization temperatures, etc. are specified. The third is product standards. The first two standards are more important than the third.
Facing the status quo, Lei Yongjun even expressed with concern that aflatoxin may be a common phenomenon in milk sources. “The source of Mengniu milk comes from many places. It is normal that this problem occurs. However, this problem is completely unexpected for Long Fu Dai.†Lei Yongjun told the Times Weekly that he had inspected all Changfu’s ranches. The livestock farm in the country is absolutely among the best. It is really surprising that there are still problems with this pasture.
Previously, Changfu Daipin had built 34 modern ranches in the Wuyi Mountains due to the development model of “first milk source after marketâ€, adopting closed pipes and milking the turntable, plus a closed “cold chain†train, and successive melamines. Not involved in the incident.
Lei Yongjun said that the occurrence of carcinogenicity may involve the entire industry. Therefore, the regulatory authorities must guide and supervise them. Guide the modelling of farms and strengthen the supervision of dairy farmers in terms of supervision.
Wuxi ASK Pneumatic Machinery Co.,Ltd , https://www.askpneumtic.com