The Way of Survival in the Pharmaceutical Merchants' Melee Market

The boom in pharmaceutical investment has gradually dissipated, and compared with the situation in which the products before 2004 were frequently invested in tens of millions and over 100 million yuan, the pharmaceutical enterprises felt the “winter” of investment promotion. Looking at China's market development process, in fact, it has similarities and similarities with the evolution and diversity of species, especially China's pharmaceutical market.

It can be said that China's pharmaceutical investment promotion market is developing rapidly and the competition is fierce. It can be regarded as a microcosm of the development of China's market economy. Pharmaceutical investment promotion companies as a fast, low-cost way to expand product access, is undoubtedly still a winning weapon for many companies. However, 95% of Chinese companies’ investment in medicine is unsuccessful! The health industry, which is regarded as a sunrise industry, has lost more than 10 billion yuan of investment fees every year. There are nearly 10,000 outstanding products that have failed to wait for the market and they have already disappeared.

Many pharmaceutical agents hold large amounts of money in their hands to find new business opportunities for projects. It can be seen that the success of pharmaceutical investment involves many aspects, related to enterprises, products, markets, planning, investment, and execution. Market environment, etc., investment promotion work is the starting point of the company's overall marketing activities, the next work is more arduous, more specific, requires close cooperation of manufacturers, teams, and jointly maintain the brand tree, making it rooted and growing into a towering Big tree.

It is an indisputable fact that China's pharmaceutical companies are in surplus, and product homogeneity is becoming increasingly serious. Although the reshuffling of gmp acceptance, landmark promotion, and promotion of traditional Chinese herbal medicine bases will cause large numbers of companies to be merged and disappear, but due to geographical Differences, local protection, relations between functional management departments, etc., have made China's pharmaceutical investment market in a melee phase.

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