Qingreid detoxification product sales increased by 2.6% year-on-year in the first quarter of this year

The business club reported on September 11th that the focus of Qingrejiedu products has been limited to the southern cities, while the northern cities have been tepid. In recent years, with the help of SARS and the flu, its “heat, heat, detoxification, and anti-inflammatory” effects have been widely promoted, awareness and influence have been greatly improved, and at the same time, the Qingrejiedu products have been treated with side effects. Less, relatively safe, cheap, and other advantages are more easily recognized by consumers. Businessmen also rely on Dongfeng to fully expand the market from south to north, and the market for such products is booming.

According to the monitoring data of the “China Drug Retail Monitoring and Analysis System” (RDM system) of the SFDA Southern Medical Economic Research Institute's Guangzhou Punctuation Medical Information Co., Ltd., the total of retail data in 10 cities increased by 2.6% in the first quarter of 2010 compared to the first quarter of 2009. Maintain a good upward trend. At the same time, as the scope of application of heat-clearing and detoxifying products in the clinical field continues to widen, it is believed that the market for such products will continue to expand.

A North and South are different

Sales of such products have a certain seasonality, and summer and winter are their sales season.

Due to the habits of “heat and heat” in the south, the sales of heat-clearing and detoxifying products in southern cities are relatively large. In recent years, antibiotics have encountered restrictions on sales in the retail market, and the impact of factors such as bacterial resistance tends to be universal. Next, the northern cities have gradually adopted the concept of Chinese traditional Chinese medicines as substitutes for antibiotics for anti-bacterial and anti-inflammatory purposes, making the market more and more intangible.

In southern cities (such as Guangzhou), sales peaked during the cool summer season, and due to the hot and humid climate, the products flourished and sales were booming. In northern cities (such as Beijing), summer sales were placid, but they reached the bottom. In the fourth quarter, due to the winter weather, the climate was dry, and the upper respiratory tract suffered a sharp increase in the number of patients, and the heat-clearing and detoxification products known as Chinese medicine antibiotics began to enter the sales season.

B oral dosage form wins

There are nearly eight different dosage forms of this type of drug in the retail market, mainly granules, tablets, oral liquids and capsules, which together account for more than 90% of the market share of such products, other dosage forms such as pills, tea, etc. , The market share is low.

It can be seen that consumers are more comfortable to take and easy to carry. The representatives of granules are: Banlangen granules, XiaSangJu granules, Guangdong Liangcha granules, Yinhuang granules, etc.; Tablets have higher utilization rate of Niuhuang Jiedu Tablets, Qingkailing Tablets, Qinghuo Tablets, Banlangen Tablets, etc.; The representative drugs of the liquid include Shuanghuanglian oral liquid, Qingkailing oral liquid, honeysuckle, compound Houttuynia mixture and the like. Nearly 150 manufacturers of tablets have been set up in the retail market; capsule manufacturers are relatively few, but there are also more than 50.

C looking for "leader"

From the sales of the top 5 brands in the first quarter of 2010 in Guangzhou and Beijing, it can be seen that the market concentration of heat and detoxification products is not high. The combined market share of the top 5 brands in the two places does not exceed 35%, and the products are scattered. No single brand can achieve absolute monopoly advantages.

There are not many products nationwide, such as: Guangyao Baiyun Mountain's Banlangen granules have expanded public relations in northern cities after several years, and the spread of goods is broader; Tong Ren Tang’s Beijing-made Niuhuang Jiedu Tablets are also known for their old brands’ reputation. Not bad. Most of the products belong to a regional operation and have obvious regional characteristics. Xia Sangju Granules of Guangzhou Xing Qun Pharmaceutical, Guangdong Liang Cha Granules of Guangzhou Wang Lao Ji Pharmaceutical, and Qing Kai Ling Oral Liquid of Guangzhou Ming Xing Pharmaceutical have failed to enter the Beijing market. Harbin's Sanjinghuanghuanglian Oral Liquid also has little influence in the Guangzhou market.

D Disorderly but fierce competition

The sale of Qingrejiedu single product mostly presents an oligopolistic competition pattern. At the same time, the homogeneity of products is very obvious, and most companies compete for less market areas. In each of the two cities, they entered the top 5 Banlangen granules. There are more than 10 manufacturers competing in Beijing. Among them, Tong Ren Tang and Guangzhou Baiyunshan Pharmaceuticals control most of the markets, while in Guangzhou, more than 30 manufacturers have jointly seized Banlangen Market. , Baiyun Mountain, Guangzhou, the first to dominate the absolute monopoly dominated the Banlangen particle market. In addition, Niuhuang Jiedu Tablets and Shuanghuanglian Oral Liquid also have at least 10 companies engaged in close combat. It is expected that with the gradual acquisition of powerful enterprises, the situation in which such a large number of small companies get together to compete in the same single product will improve, and resources will be re-distributed rationally.