Medical tourism: following the “sweeping tide”, a new wave of consumption

At the 2016 World Medical Tourism and Global Health Conference held recently, many industry experts said that the organic combination of the medical health industry and the tourism industry can not only promote domestic economic restructuring and supply-side structural reforms, but also satisfy domestic consumers. The demand for tourism and medical care can also narrow the trade deficit of tourism services and become a new growth point for China's economic development.

"In recent years, Chinese residents' consumption has presented new features: more emphasis on service consumption, the pursuit of quality improvement, the transformation to personalized, diversified consumption, medical tourism services ushered in a larger space for development." An unnamed name The industry insiders told reporters.

It is understood that medical tourism is a form of tourism that combines tourism and health services. It is a new wave of Chinese tourists coming out of the country after the “sweeping tide”. Its contents include health, plastic surgery, anti-aging, physical examination, rehabilitation, treatment of chronic diseases and severe referral treatment.

At present, the number of medical tourism worldwide has risen to more than a million people every year, and this has ignited new consumption patterns. According to research data released by the Stanford Research Institute, the growth rate of global medical tourism is twice that of tourism, and it has grown into one of the fastest growing new industries in the world. Global medical tourism revenue is expected to reach $678.5 billion in 2017, accounting for 16% of total world tourism revenue. According to the World Health Organization, by 2022, tourism will account for 11% of global GDP, and the health care industry will account for 12%.

According to industry insiders, medical tourism is an important part of the health service industry and a new product and field for the integration of health service industry and tourism industry. China's medical tourism industry can promote the organic integration of health service industry and tourism, and promote Chinese medical institutions. Actively adapt to the needs, continuously improve the overall medical service level, and better participate in the innovation and development of the international health service industry.

However, the loss of medical tourism consumption overseas is a regrettable reality. Zhou Tianyong, deputy director of the Institute of International Strategy of the Party School of the Central Committee of the Communist Party of China, said that since 2008, tourism consumption, education consumption, shopping consumption, medical health and old-age consumption have been lost to foreign countries, and foreign health care medical service sales fees are rising rapidly through various channels. Many Chinese high-end entrepreneurs, bankers and white-collar executives hire foreign health care workers and doctors, and there are also a few people who go abroad to support the elderly. "The growth of the trade deficit in services is accelerating, indicating that the scale of consumer demand leaking abroad is becoming larger and larger, and it has become a 'squatting' force for the growth of the national economy."

Li Jingwen, general manager of McGrady Europe, said that more than 60,000 patients in China joined the medical tourism team last year, mainly to go abroad for health checkups or diagnosis and treatment. There are two reasons for the popularity of medical tourism: First, the transparency of China's existing hospital system is not high, and second, it is skeptical about the level of medical treatment technology. In short, the supply capacity and quality of the medical system cannot satisfy the patient.

Lu Junhua, deputy governor of Hainan Province, said that “healthy China” has risen to a national strategy. With the development of China’s economy, people have huge demand for medical care and tourism. China is also accelerating the supply side structure of the medical industry and tourism. reform. The organic combination of medical health industry and tourism industry, the adjustment of economic structure and the structural reform of supply side can meet the needs of domestic consumers for tourism and medical care, narrow the trade deficit of tourism services, and make medical tourism become a new growth of China's economic development. point.

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