In order to seek "distribution of traffic," Internet medical began to reach out to the line. On December 7th, the New Third Board Internet Medical Platform - the first 160 offline medical pharmacies in the hospital opened in Baoan District, Shenzhen. According to the medical treatment 160, it will be laid out under the direct and out-of-hospital pharmacy. This model is currently rare in China. On the same day, the 160 pharmacies of the medical e-commerce company under the medical care 160 were also officially launched. Large pharmacies will be an important means for mobilizing the resources of all parties to realize the realization of the resources, and it is also a key step in seeking to improve the strategic layout.
Online pharmacy is expected to exceed 500 million in 3 years
At present, China's mobile medical care is in the market start-up stage, and the problem of difficult profitability remains unresolved. Mobile medical companies have invested or acquired pharmaceutical e-commerce companies, trying to form an ecological closed loop of “medicine + medicineâ€. Seeking medical care 160 has always adhered to the platform strategy of “connect, open, and ecologicalâ€. At the end of August this year, the company announced a fixed increase announcement that 47.5 million yuan will be used for medical e-commerce in the estimated 150 million yuan.
Pharmacy interior
On November 8, the medical doctors issued an announcement to acquire Shenzhen Health Source Pharmaceutical Co., Ltd. for 2.928 million yuan. The National Enterprise Credit Information System (Guangdong) website shows that the acquired company was incorporated in March 2013 and has 17 pharmacy stores. In addition, according to the data of the State Food and Drug Administration, Shenzhen Health Source has obtained the C certificate of medical e-commerce on July 22, 2016, and has the qualification to engage in online pharmacies.
On December 7, the first 160 offline medical stores opened in Bao'an District, Shenzhen. The person in charge of the medical treatment 160 said that it would be laid out under the direct and out-of-hospital pharmacy, allowing users to purchase affordable medicines and medical services more conveniently. On the same day, the 160 pharmacies of the medical e-commerce company under the medical care 160 were also officially launched.
According to reports, 160 large pharmacies rely on huge user data to accurately target the target population, to achieve accurate sales of medical supplies, personalized medical and insurance medical services before, during and after diagnosis. provide. In addition to entering the 160 professional platforms for medical treatment, the 160 major pharmacies also opened the official mall micro mall and opened flagship stores on the mainstream third-party e-commerce platform Tmall and Jingdong. Currently, 160 major pharmacies are carrying out a one-month large-scale promotion.
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