Doing medicine to open up the market and need "means"

Any product of a pharmaceutical investment enterprise that wants to go to the market must be delivered through an online channel. And every point of this sales network is built by the pharmaceutical agents of the company. Then, where does the drug agent come from? This is the work that investment promotion needs to do. Drug investment has great randomness and uncontrollability. In most cases, the probability of both parties facing each other is not very high, but the target investment group is clearly defined in advance: the investment target, key areas, Qualification requirements, audit rules, help control measures and other related terms, therefore, to do drug investment to open up the market need "means."

First of all, drug investment enterprises must clearly understand their own resources, advantages, and conditions that can be given to drug agents when formulating investment strategies. They should also discuss the overall market strategy with the respondent and inform real market support so that the two parties can cooperate for a long time. . How to formulate strategies to clarify the purpose of drug investment. The fundamental purpose of most enterprises' investment promotion is to impress and win over consumers, fundamentally start and occupy the market, and drug investment promotion is just a means and tool for products to be available on the market. Drug promotion and promotion work is simple, sales are easy to estimate, and it is more suitable to cooperate with the distribution system.

Secondly, due to the complex market elements, the product of the development period, the market investment is large and the prospects are uncertain, and intensive cultivation is required. The more responsible manufacturers mostly adopt the drug agency approach, thereby reducing the risk and burden of the agent and strengthening the assistance to the agent. Supervision and control in order to gain the initiative to control the market. After the new product is put on the market, it is necessary to make adequate market research and analysis according to the product's market orientation, product characteristics, and channel characteristics, and determine the range of pharmaceutical agents that suits itself.

Finally, understanding the pharmaceutical agents of competitors is familiar with the industry, products, and market operations. Pharmaceutical investment companies can use their advantages in this area to quickly start the market. Since competitors' drug agents are very familiar with the industry, it is not easy to turn competitors' drug agents into their own drug agents. Grasping pharmaceutical agents has certain sales experience, has a strong sense of distribution, has a certain degree of economic strength, and is relatively easy to find when we are investing. They should be one of the focuses of business investment.