"Astronomical" Mid-Autumn Festival gifts come back

The Mid-Autumn Festival approaching, the reporter visited some markets in Harbin, found that under the influence of the relevant national policies, thousands of dollars frequently "astronomical gifts" have been rare, all kinds of "thin" gift box to become the protagonist of the market. On the Internet, all kinds of luxury gift boxes represented by moon cakes are selling well. "Astronomical gifts" come back from the network.

Being "slimmed" to block luxury gifts "fight" Internet

The reporter learned that some large shopping malls and supermarkets in Harbin City learned that this year's Mid-Autumn Festival, the gift market represented by mooncakes is the flagship of “simple wind.” Many businesses have deliberately dilute the packaging, cancel the gifts, and work hard on the connotation and quality of the gifts. . The news from the Harbin “Reliable Mooncake Briefing 2010” stated that this year was the first year of the implementation of the national mandatory standard for restricting over-packaging of goods—food and cosmetics. The over-packaging of moon cakes currently listed in Harbin was effectively contained. Major mainstream manufacturers can achieve simple and moderate packaging, and focus on low-carbon environmental protection.

Is it true that luxury moon cakes with years of scenery are willing to withdraw from the market?

The reporters found that luxury moon cakes have been quietly transferred to the relatively weak network channels. In some large-scale shopping sites, all kinds of over-packed luxury moon cakes are facing a fierce battle. Only on Taobao.com and pat online, there are close to 1,000 mooncakes with prices of over 500 yuan. A merchant sells a "golden moon cake" with only 8 moon cakes in the box and the price is as high as 2,888 yuan. Another merchant sells a Xiamen moon cake named "Long Ding Qian Kun," which is priced at 2,356 yuan and includes two tickets for Fei Yuqing, which is worth 1,680 yuan. In addition, there is a moon cake gift box priced at 3998 yuan, simply send 10 grams of "gold bars."

Mr Wang, an online shop owner who sells luxury moon cakes in Fujian, said that selling luxury moon cakes is only his sideline business. His main job is to sell ordinary moon cakes. However, luxury moon cakes can make a profit as long as they sell a few boxes a year. At the same time, he also admitted that online sales of luxury moon cakes are not only very low cost, but are rarely regulated.

On the Internet, in addition to luxury moon cakes, various luxury gifts such as “high-priced tobacco and alcohol”, “excellent gift crab” and “high-grade Cordyceps gift box” are also easily available. According to industry sources, the vast majority of customers who purchase these luxury gifts are for gifts, some representative units, some for individuals, including the situation of public consumption, and some people even ask them for regular invoices back to the unit for reimbursement.

Civil servant Xiao Zhang of Harbin is proficient in online shopping and has purchased luxury packaging wine online. He said: "The number and type of luxury gifts sold online are much higher than those in the market, and the price is one to two percent lower than the market. The more important thing is that when you choose gifts, you no longer have to run the streets. You can shop around by clicking the mouse. And if you need to give gifts more convenient, more hidden, such as their own inconvenience to come forward, as long as the courier company directly to the gifts sent on it.