In 2014, the entire medical field was at a very good time. The active capital market proved that the policy is opening up, and it has brought great imagination to both drug e-commerce and telemedicine . The massive entry of social capital helped mobile medical industry complete the “last mile†layout.
The capital market completed the first step in the promotion of the health care industry and produced three of the most valuable effects: 1. A tentative project that created a group of newborn calves; 2. Expanded the original concept of “medical†into “mobile†Health (MHealth) has stimulated the entrepreneurial imagination in the health field; 3. Breaking the original thinking of “intra-industry†innovation, especially the emergence of a batch of C2B, starting from the needs of users, going to the hospital/doctoral business model.
We have seen teams like Chun Yu and Clove Garden have completed a lot of financing. Among them, the capital of such giants as Tencent and Ali joined, indicating that the medical industry policy supervision will continue to be liberalized, Ali’s registered payment system for urban hospitals, WeChat’s access to some hospitals’ consultation systems, and Ali’s ambitions for electronic prescriptions. To a certain extent, the new operating mode is stimulated, and the Internet giants are gathered at the station, but the data accumulation is relatively insufficient.
Not only the Internet giants, industrial giants, such as insurance, real estate developers, are seeing new business models and profit points in the positive and policy opening. Ping An Health Management represents the advantages of insurer data and the determination to be a payer. The access to doctor advisory services has become the standard for the insurance industry to enter mobile health care. Real estate developers also early for the silver hair industry layout, the real estate trading with medical / aged care services. These industries have focused their attention on chronic disease management and retirement care with dependence and sustained drug use.
In chronic disease management, diabetes management has been favored by hardware manufacturers and software players due to its strong demand and high record characteristics. These entrepreneurial projects are mainly divided into three categories, one is that micro-sugar is mainly based on recording and habit cultivation, and the future wants to be a data platform; one is based on hardware research and development like Google X; the third is like sugar nurse soft. Hard combination, but most software is just for hardware services.
The most important production factors in the medical field, doctors, are gradually getting rid of the constraints of the system, and practicing more is a good example. Therefore, the air clinic and extra-disciplinary management services have become very popular. We are working hard to get through the downstream links – offline clinics/hospitals, pharmaceutical sales, distribution and insurance, such as Chunyu doctors and good pharmacists, Sino-British life cooperation, and Ali Tmall's drug store and Ali Health, Ping An Health Management and Ping An Health Insurance, Jingdong's new license and so on. From the current regulatory policy, the most mature platform model will be: data + mobile diagnosis + offline doctor / doctor + drug + delivery service + value-added services.
Among them, there are many startup companies that have been cut into the drug chain, and they have seen the opening of prescription drugs. They don't do the same platform as the Internet giants, but they choose to cooperate with offline pharmacies and use the diversion method to establish their own integrated order, packaging and distribution system in pharmacies. Some of them want to firmly grasp the advantages of the old pharmacy in the drug e-commerce, and see that the special drugs will not be open on the big e-commerce platform; some of them hope to cut into the online consultation through licensed pharmacists. The problem is that most teams don't have the ability to pay premiums with offline pharmacies. Distribution costs such as distribution are very high and capital requirements are high.
Back to the doctor's topic, in addition to more practice, doctors have become a craze. They may become partners or consultants of the mobile health care company, or simply set up a new company. For example, doctors and cloud doctors who work vertically in the doctors are easy to ask for medical advice and easy consultation. They have received a lot of attention in 2014. This type of entrepreneurs know more about doctor pain points and industry rules. Experience or resources in viscous and hospital promotion are abundant.
Entrepreneurship in the hospital is also a force that cannot be underestimated. Those traditional old money that are afraid of being subverted by the Internet, such as hospitals, banks and drug dealers, are also reaching an alliance, hoping to spread from a small point to serve the elderly and middle and high-end patients. For the entry point, we will innovate from the region to the whole country. Their advantage is that they have good reputation and doctor resources. The team behind the technical support for hospital innovation is also worthy of attention. They are all doing standardization and platformization.
There are many research teams in genetic research that are used to delay aging and manage cancer with chronic illness, and data algorithms play an important role. With the popularity of 23andMe, users have a higher desire for personal characteristics data, and a 30-fold complete gene sequencing price is also cheaper between 20,000 and 30,000. However, like the data service, the medical structure has no way to give a special professional and effective solution to the test results. The health users do not pay enough attention to the potential problem of the genetic problem, which leads to the lack of follow-up services. Conversely, in disease screening and major disease prediction, users are more focused.
In general, in 2014, online inquiry, medical sales, personal genetic services, data calculation + personalized diagnosis, vertical yoga, chronic disease management, silver hair industry, medical beauty, and the four giants entered the layout payment, asked Diagnosis, insurance and real estate.
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