When it comes to the field of artificial intelligence medical treatment , there is no need to talk about the degree of heat. Capital, market, and startup companies are vying for the layout. The usual routine is to present the banner of artificial intelligence technology and lead the trend of leading experts. For in-depth research, thinking and development of landing scenarios and application services, follow-up considerations are placed. This is actually a slap in the face and the bottom of the cart. It seems that the market demand has become a subsidiary of technology, and the pain point of the industry has become a technological embellishment.
Looking at the current "difficult landing" situation that artificial intelligence medical companies generally face, we believe that the reason behind this is to misunderstand the relative position of "technology" and "industry". The magic weapon to solve this dilemma is to fully understand the root causes of the medical industry and the needs of the industry, and then think about how to use the advantages of artificial intelligence technology to integrate artificial intelligence and human intelligence to truly solve the specific problems of the industry.
There are still a handful of companies that see the overall problems of the medical industry, and there are very few companies that can truly implement ideas and propose solutions to create an ecosystem. Today, in order to further explore the true meaning behind the frontiers of the few people involved in this industry, the CCID team entered Jinglun Century Medical Network Technology (Beijing) Co., Ltd. (hereinafter referred to as “Jianglun Centuryâ€), and founder and chief Executive Officer Dr. Yu Zhong conducted in-depth exchanges.
Understanding the essence of medical services is the real threshold
Although at the forefront of artificial intelligence medical field, but unlike most companies and artificial intelligence, the rigorous Dr. Yu Zhong did not deify the AI, and straightforwardly clarified the logic of a thing: artificial intelligence technology is not the only solution, combined For the health care industry, the right idea is to systematically think globally, gain insight into the nature of the problem, and then choose the right tool for problem solving. And artificial intelligence is just a better way to solve health and medical problems.
This logic can be deduced, and if there is a lack of unique insights into medical services, the effectiveness of the solution is difficult to guarantee. Compared with the artificial intelligence technology itself, the deep understanding of the problem is the real threshold.
In Dr. Yu Zhong’s view, the essential problem of the current health care industry should be “preventing serious diseases and managing chronic diseasesâ€. Therefore, with the support of artificial intelligence technology, Jinglun Century regards health management as an important part of its health care service ecosystem, and has developed a product direction that provides users with “prevention of serious illness†and “slow tube diseaseâ€.
How to understand "preventing serious illness and managing chronic disease"? Dr. Yu Zhong introduced us to the problem of the entire medical treatment process of disease prediction, prevention, diagnosis and rehabilitation. Predicting and preventing can be simply understood as the “prevention of serious illness†process; diagnosis and rehabilitation can be understood as the “tube chronic disease†process. In daily health management, potential pathological problems should be monitored in real time, and should be curbed in time before it deteriorates into a serious disease. For chronic diseases that have already occurred, continuous intervention and management should be provided to prevent chronic diseases from becoming serious complications. For example, when a diabetic patient lacks effective daily intervention and management, it is likely to cause serious consequences of retinopathy and even blindness. Once turned into such a serious illness, it is a huge burden on the family, society, and the country.
Relying on the core technology of health care big data , medical AI engine, intelligent assistant decision-making and management system, the products and services developed by Jinglun Century include big data standardization management, disease risk prediction model, and virtual doctor of disease clinical path management.
It can be seen from the communication that the understanding of the essence of medical services - "prevention of serious illness, management of chronic disease" is the gene that determines the development direction of Jinglun Century Company. The choice of artificial intelligence is not a simple concept of hype, but it is suitable for the characteristics of medical services. Technical match. This also explains the difference between Jinglun Century and other simple startup companies that flaunt the strong artificial intelligence technology. “Although hundreds of artificial intelligence companies have emerged in recent years, the pursuit of technology has become fashionable, but this is not a solution. The key to health care issues needs to be emphasized."
The “economic model†of health care big data governance
When Dr. Yu Zhong talked about the choice of artificial intelligence technology, he mentioned that artificial intelligence is better for the processing of structured knowledge, especially in the field of health care big data. Big data drives artificial intelligence, and data is fundamental to achieve a leap in AI medical capabilities.
The first important aspect of health and medical big data is data collection, and it is a major core competitiveness for Jinglun Century to directly obtain first-hand comprehensive medical data. At present, Jinglun Century has 60 million health data to support it.
Regarding data collection, it is worth mentioning that the academic driving mode.†Dr. Yu Zhong introduced that Jinglun Century Co., Ltd., as a technical partner, helps health and medical industry organizations to carry out various medical research projects and application projects, including with China Health Promotion Fund. The key scientific research and appropriate technology application projects, such as the Chinese Medical Association, the Chinese Society of Clinical Oncology, and the Chinese Medical Doctor Association, developed a platform for health care big data governance and analysis systems, and were able to reach hundreds of top three hospitals nationwide, nearly 60 million. Human data and disease diagnosis and treatment big data.
Investing in the rigorous and responsible attitude of scientific research, and providing free big data governance and analysis services in the early stage, this is a different approach taken by many century Internet medical companies. Dr. Yu Zhong said with interest, this is the tuition we need to pay, and it turns out that this pay is worthwhile.
Big data governance is the cleaning and governance of data and data fusion, including standardization processing of indicators, data standardization processing, data deduplication/deletion, data security processing, etc. Only after data cleaning and governance can data be used for later analysis. With mining, establish corresponding analysis models and carry out big data applications.
In cooperation with experts from industry organizations, Jinglun Century has developed a health care big data specification suitable for big data application services with reference to international and domestic medical informationization standards and guidelines, and established a unified description, unstructured data structure conversion and coding. , build a standard database, and establish corresponding correspondences and knowledge maps in various medical parameters (indicators, symptoms, diseases) in the database. The construction of this data cleaning system, knowledge base and big data management platform has been used for nearly two years. Dr. Yu Zhong said with emotion that “we did not know how many pits and how many pits were filled in the process of developing this systemâ€. This big data management platform laid the foundation for the establishment of the economic century product system.
Effectively predicting the incidence of diseases, complications, and risk factors is the key to achieving "prevention of serious illness" in health care services. In the century, Jinglun Century combines massive medical data with machine learning artificial intelligence to construct disease prediction models, realize disease prediction and prevention, provide support for government management decision-making, and provide support for national medical insurance to save costs.
General Practitioner Intelligence Assistant: AI to IA's primary care empowerment
In the interview and exchange, Dr. Yu Zhong introduced us to the Jinglun Century Intelligent Health Service Robot, and cooperated with the Health Planning Commission and local governments to carry out the pilot project of “General Practitioner Intelligent Assistantâ€. At present, the pilot work has been carried out at the grassroots level. It will be announced to the public during the year to promote a wide range of application promotion.
As we all know, primary health care is the basis for determining the service level of the medical system. At present, the level of primary medical doctors in China is uneven, which directly leads to inaccurate diagnosis or poor treatment of common diseases. If the disease cannot be effectively diagnosed and treated early, it may be converted to Serious illness; lack of primary medical care capacity will inevitably lead to the top three hospitals for the people regardless of their health problems, resulting in tight medical resources and great waste. Strengthening the grassroots level, improving the ability of primary medical services, and providing quality and cheap medical services are the fundamental measures to prevent diseases and chronic diseases.
The “General Physician Assistant†robot has the ability to analyze the diagnosis and treatment of common diseases and the management of chronic diseases. It helps the general practitioners to conduct disease consultation, data collection and diagnosis and treatment of common diseases. Instantly connect specialists to telemedicine and consulting services through robots and intelligent health cloud service platforms, and implement corresponding triage and referral services. Such artificial intelligence medical products have greatly “enabled†grassroots general practitioners to help improve the primary medical service model and realize an innovative service model covering family doctors, intelligent graded diagnosis and treatment, and two-way referral of acute and chronic diseases. For the health care industry, which relies entirely on doctors' experience, it is a qualitatively enhanced human intelligence enhancement, from AI (Artificial Intelligence) to IA (Intelligence Augmentation), which is the most valuable of human intelligence services at this stage. The path of feasibility.
Finding the payer is the last word.
At the end of the exchange, Dr. Yu Zhong talked about the company's business model, which is also the most challenging part.
Dr. Yu Zhong emphasized that Jinglun Century does not provide a simple medical product, but creates a closed loop of services, including disease prediction, prevention, diagnosis and treatment, and rehabilitation, and instigates the willingness of the payer to pay by supporting a full range of services. Through continuous practice, Jinglun Century has combined the above various parts to explore a “multilateral market†business model, including paying for corporate, commercial insurance and medical insurance.
For many companies, employee health management is a concern of the company. Jinglun Century provides artificial intelligence-based disease screening and chronic disease management services for enterprises, and carries out innovative development in areas such as intelligence, user experience, management effect evaluation, and health management organization competition to better meet the health management of employees. demand.
For commercial insurance companies, the control fee has always been the key to the insurance company's revenue. The century's big data disease risk assessment model, disease screening assessment, and chronic disease tracking management system can help insurance companies provide health protection and health management services. . Jinglun Century cooperated with insurance companies and reinsurance companies to develop a health risk assessment model and underwriting engine based on the Chinese population for insurance product design, differential pricing, and insurance control fees.
Based on the core concept of “preventing serious diseases and managing chronic diseasesâ€, Jinglun Century continues to innovate on the journey of artificial intelligence health care.
We expect that in the near future, every ordinary people will be able to enjoy the dividends brought by artificial intelligence medical services, and the effective "prevention of serious illness, slow disease" service system will also become a guarantee for people's healthy life, benefiting Everyone, care for a lifetime.
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