Usually the impression left by the hospital is solemn and serious. It seems that it has little to do with the most popular Internet technology, but our previous article once discussed that mobile health care will have four forces in the competition in 2015, one of them. “Everyone†comes from a hospital/doctor, so what is the motivation of the hospital to lead the mobile Internet product?
1. Medical and health management efficiency affects hospital operations and user experience and needs to be improved.
2. In fact, the doctors are also very aware of the impact of Internet technology on hospitals. In addition to fearing that some highly repetitive and highly secure jobs are being replaced, they also hope to find more effective means of transformation.
3. More fundamentally, doctors and hospital groups also have Internet genes, but they do not have proper methods due to institutional management.
4. They are very concerned about the retention rate of hospital patients, especially chronic diseases and elderly users.
Of course, not all hospitals have the conditions and motivation to do this, because sometimes a responsible person leads a project, there is a change in position, and the entire project is left unattended.
What can the hospital do? for example
In fact, Shanghai Luwan Hospital is currently working on a product called Medical Link. The first phase of this product was launched in May 2014. It was led by the hospital's dean, the medical chief, the information chief and the entire hospital leadership team. These include hospital finance, pharmacy, medical insurance and hospitals.
The first phase of the product is an app that includes emergency calls, appointment registration, medical consultation, refilling, educational information, and a personal center. Personal center refers to the information of viewing personal information, returning to the clinic, taking medication, etc.
The user is designated as a part of the patient, and the first group is mainly the elderly, providing services to them or their families. Then, there are chronic disease management, users who have requirements for health monitoring and renewal.
The second phase of the product focuses on the management of medical files, in order to facilitate more convenient telemedicine services, and later plans to access mobile medical devices . The second phase is expected to go online after the Spring Festival and try to face all patients who have seen the disease at Luwan Hospital.
Product technical support party - easy to ask the founder of the doctor Wang Hao introduced, this product is originally intended to:
Keep the outpatient clinic and continue to renew the old patient without loss;
Create a hospital's own telemedicine system and platform;
Improve service quality and promote communication between doctors and patients;
Reduce outpatient workload and improve the medical environment;
Let medical staff focus more on intractable diseases.
But as of now, I have encountered some problems, and I have some reference for mobile medical projects in hospitals:
Limited by medical insurance and logistics, the first stage can not be pushed forward, and is discussing cooperation with pharmaceutical companies, but Shanghai is more special, the medical insurance policy card is relatively tight, and it is still seeking support from relevant parties, while online payment is also waiting to be opened.
Of course, the hospital itself is doing this kind of innovation, and it is also hoped that the prescription and patient information will be firmly in their hands, and from the hospital as the center, radiating to the area, making a platform system project. It is understood that in addition to Luwan Hospital, there are other hospitals that are using the system.
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