The 117th Canton Fair was held in Guangzhou on May 5th. The spokesman of the Canton Fair, Liu Jianjun, said that the number of buyers and the cumulative export turnover of the Canton Fair fell compared with 2014.
According to market analysts, the decline in the Canton Fair was due to the slow economic recovery in some countries and the political turmoil in some regions, which led to the downward trend of international trade. It also pointed out that enterprises need to accelerate the cultivation of foreign trade with technology, brand, quality and service as the core. Competitive Advantage!
1. "Happiness" and "Worry" of medical devices at the Canton Fair
After the Canton Fair, from the media reports, the current medical device industry in China can be described as “one happiness and one worryâ€. According to the industry economic report, domestically produced intelligent medical devices are concerned by buyers. According to the Foshan Daily, in the current Canton Fair, the traditional medical equipment companies in Foshan were cold, not only the popularity was deserted, but also encountered fierce price competition.
Look at this "hi" first. Traditional medical device export enterprises, with the help of "Internet +" for transformation and upgrading in the industry is not new. People in the industry are boldly pointing out that the domestic mobile medical and smart medical industries are on the eve of the outbreak, and the influx of capital, enterprises and technology has made this field a social focus. The linkage between “APP+ Big Data Platform†and medical devices is highly promising. The overall trend is positive and upward, and this time the attention of buyers at the Canton Fair confirms this view.
Behind the madness, we must calmly see that it is still on the eve of the outbreak, and it is also the darkest period. If you are not careful, you will be able to make a fortune.
First of all, the current technical imperfections, mostly in the research and development and even the concept stage, mature products are only at a simple level, huge research and development costs coupled with a long development cycle, so that many investors who are not inside the industry will be shaken, research and development The flow of funds is facing an unsustainable situation of withdrawing funds at any time.
Secondly, the current intrusion into the country, and the technology has not yet revolutionized, making most products appear serious homogenization, such as smart watches, smart bracelets, smart glasses, etc. are concentrated in heart rate, blood pressure, blood oxygen etc. The degree of homogenization is extremely high, which will ultimately affect the overall development.
Finally, the product is also facing the problem of patent application and protection, product registration and certification, not only bringing pressure to the company in terms of capital, but also damaging the interests of the product in time. Especially when exporting, it faces policy barriers such as non-acceptance from foreign countries and incompatibility between FDA and CE certificates.
These problems have caused this "hi" to cast a layer of worry. It can be said that it is mixed. In one sentence, the future is bright and the road is tortuous.
Look at this "worry" again. Foshan medical equipment companies mainly produce medical equipment for rehabilitation and health care, such as wheelchairs, hospital beds, massagers and other medical products with low technical content, which are labor-intensive industries. This has led to the market's stagnation of such products, which has made the formal brand owners have to face the vicious competition of prices.
First of all, taking wheelchairs as an example, there are more than 100 wheelchair factories in Foshan. The price has been very transparent. However, because of the vicious price competition of some inferior products, buyers only compare prices, which ones are cheaper to buy, and the quality is not good. For another one, this has a great impact on the business operations of small and medium-sized enterprises with little profit. Although the interest rate is low, sometimes some formal brand merchants have to do a loss-making business. “The factory must have a certain amount of production to maintain the business, otherwise the workers will leave.†Mr. Chen, the salesperson of Foshan Dongfang Medical Equipment Co., Ltd. Helplessly said.
In addition, medical equipment belonging to health care, although its product technology content is high, the profit rate is also good, but it faces the troubles of large investment in research and development, long cycle, difficult maintenance of patents and difficulty in handling export certificates. Li Renning, general manager of Foshan Lingyuan Medical Technology Co., Ltd. said that the company will spend at least 10% of its revenue on R&D every year, with a cost of 2 million to 3 million yuan. The product from research and development, production, clinical, to the final approval of the Provincial Food and Drug Administration, it takes more than two years. But even so, product development is not necessarily popular, so companies are under a lot of pressure.
The product came out, and the market export is also called a threshold. At present, medical devices must be certified by the FDA if they are exported to the Americas and Canada. If they are exported to the EU, they must have CE certification. FDA certification of a product of at least 100,000 yuan, CE certification of a product of more than 10,000 yuan, but the two certifications are not recognized. This makes the company not only have the pressure on certification funds in terms of market sales, especially in terms of exports, but also the delay in certification time. Li Renning said that the annual cost of various certifications for enterprises is not less than 1 million yuan. Because the cost is too high, the company has not received FDA certification for products, which means giving up the American market.
Beard Straight Comb,Straight Beard Comb,Men Hair Straightening Comb,Electric Straight Hair Beard Comb
Shenzhen Jie Zhong Lian Investment Co., Ltd. , https://www.szmeizons.com