The Mid-Autumn Festival is approaching, and the moon cake business war has begun. In addition to competitions in suits, tastes, and prices, some businesses also added special effects such as beauty, blood, and health care to mooncakes. The Xinjiang industry and commerce department has issued a consumer warning specifically to remind consumers to buy these "concept moon cakes" with caution.
Moon cakes have always been closely associated with traditional Chinese culture. Chinese people eat moon cakes to eat traditional Chinese culture. However, in the hands of savvy businessmen, moon cake packaging has become more and more luxurious in recent years, and tying phenomenon is unsurprising. The huge profits of moon cakes have caused people to complain. Businesses find another way, "concept moon cake" was born. Businessmen claim that "conceptual mooncakes" have the effects of "health care, iron supplementation, and calcium supplementation", and even have the effects of "preventing and controlling high blood pressure, high blood lipids," and "enhanced immunity", giving moon cakes many additional functions, and moon cakes become "health care products." "Can even substitute medicines? Will this kind of moon cake become a "meal cake"? However, according to China's "Advertising Law", food is not allowed to promote efficacy, not to mention whether these "concept moon cake" has its efficacy is also questionable.
The cultural connotation of moon cakes constitutes the unique symbolism of moon cakes. Businesses should make a concept article and they should not leave the word culture.
"Concept Mooncake" may be born due to market competition. This year, the luxury packaging of moon cakes was banned, and methods such as tying famous wine watches were restricted. Businesses therefore “open up new trails†and used the idea of ​​“meal cakesâ€. It seems that only “functional†foods have a strong market. This not only violates relevant laws and regulations, but also makes moon cake lose its original flavor.
"Moon cake national standards" have been implemented, moon cakes are moon cakes, businesses can enrich their cultural connotations, but can not make moon cakes become "powder cake."
Moon cakes have always been closely associated with traditional Chinese culture. Chinese people eat moon cakes to eat traditional Chinese culture. However, in the hands of savvy businessmen, moon cake packaging has become more and more luxurious in recent years, and tying phenomenon is unsurprising. The huge profits of moon cakes have caused people to complain. Businesses find another way, "concept moon cake" was born. Businessmen claim that "conceptual mooncakes" have the effects of "health care, iron supplementation, and calcium supplementation", and even have the effects of "preventing and controlling high blood pressure, high blood lipids," and "enhanced immunity", giving moon cakes many additional functions, and moon cakes become "health care products." "Can even substitute medicines? Will this kind of moon cake become a "meal cake"? However, according to China's "Advertising Law", food is not allowed to promote efficacy, not to mention whether these "concept moon cake" has its efficacy is also questionable.
The cultural connotation of moon cakes constitutes the unique symbolism of moon cakes. Businesses should make a concept article and they should not leave the word culture.
"Concept Mooncake" may be born due to market competition. This year, the luxury packaging of moon cakes was banned, and methods such as tying famous wine watches were restricted. Businesses therefore “open up new trails†and used the idea of ​​“meal cakesâ€. It seems that only “functional†foods have a strong market. This not only violates relevant laws and regulations, but also makes moon cake lose its original flavor.
"Moon cake national standards" have been implemented, moon cakes are moon cakes, businesses can enrich their cultural connotations, but can not make moon cakes become "powder cake."
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