The traditional medical manufacturing industry has an independent manufacturing production line, a sound management system, and a mature marketing system. However, it is therefore difficult for the relatively modern Internet medical enterprises to adjust the market operation direction in time.
The medical industry is a multidisciplinary cross-industry with high investment, high risk and high returns. As product homogenization and competition become more and more serious, profits will decrease as overall sales increase. Traditional medical manufacturing companies are becoming more and more fascinating, and many traditional medical companies urgently need to break through and create a bloody road in the brutal competition.
Based on the above background, the group of “Drug Dry Goods Group†initiated by MacKota Medical has actively discussed, and the results of the discussion are summarized below to readers.
The market is changing and the needs of customers are dynamic. Traditional medical companies can grow in the growing medical market if they can seize the opportunity.
So where are the market opportunities?
Group friends analysis and discussion believe that there are several opportunities to achieve profit growth of traditional medical manufacturing companies:
1. Graded referrals bring explosive release of primary medical market demand;
2. Expansion of private and private hospitals;
3. National policy requires that medicine be removed;
4. New market demand opened up by technological innovation;
5 population aging and consumption upgrades;
6. The process of replacing imported products with domestic products has accelerated.
The traditional medical enterprise
The first type: repair
Since traditional medical enterprises are difficult to turn around, it is better to calm down and cultivate their internal strengths, improve their technical capabilities, and do their own products.
The first type of first stroke: a breath in the air
We have invested a lot of manpower and material resources, and through long-term study and technical accumulation, we have achieved no one, and people have me.
The second type of the first stroke: external training
Improve the company's own management capabilities, multi-dimensional cooperation, open source and reduce expenditure.
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