Yili products are highly praised at the Food Safety Achievement Expo

From November 25 to November 27, the 2011 China Food Industry Development and Food Safety Outstanding Achievements Expo was held in Beijing Agricultural Exhibition Hall. At the exhibition, Erie's efforts for food safety and Yili's products received many praises and won the award from the China Food Industry Association, the organizer of the fair.

It is understood that the 2011 China Food Industry Development and Food Safety Outstanding Achievements Expo is to celebrate the 30th anniversary of the approval of the China Food Industry Association by the State Council and report to the central leadership and the broad masses of the people. Since the reform and opening up, China's food industry has achieved fruitful results and established China. The “giant” of the Chinese food industry has participated in all the events organized by the good image of the food industry and food safety. The lineup is strong.

The Erie booth is prominently located in the pavilion. On the fresh sky blue display board, the Olympic Five Rings and the "London Olympic Games China Sports Delegation's Only Special Dairy Products" are particularly prominent in the two lines. It is reported that Inner Mongolia Yili Industrial Group Co., Ltd. is currently China's largest and largest product line leader in the dairy industry, and is the only Chinese company that meets the Olympic and Expo standards at the same time and has provided dairy products for the Olympic Games and the World Expo. Erie Group consists of five divisions: liquid milk, cold drink, milk powder, yoghurt, and raw milk. There are more than 130 branch companies and subsidiaries in the country. It owns ice cream, ice cream, milk powder, milk tea powder, sterile milk, yogurt, cheese, etc. Multiple product varieties.

Yi Li, the chairman of Yili, once said: "Product safety is the company's "lifeline," and 1% of unqualified consumers are 100% unqualified. Therefore, companies must ensure that every detail is perfect to ensure The food safety of consumers." Pan Gang said this is precisely a microcosm of Yili's pursuit of product safety and quality.

In the Erie 2011 third-quarter financial report released not long ago, Erie’s turnover in the third quarter was close to RMB 30 billion, making it the first company in the dairy industry with a single-quarter revenue of over RMB 10 billion, ranking first in the industry. Analysis of the industry, this is inseparable from the importance that Erie has always placed on safety and quality.

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