Spring 2012 price trend forecast

A down jacket after the discount price is 1860 yuan, an ordinary jeans price of 690 yuan, wool wool coats containing 40% of the price is also close to 1,500 yuan ... ... reporter visited the mall in major shopping malls and found that recently businesses have new products Winter clothes are placed in the most eye-catching position on the counter, and their prices are very expensive.

At a certain brand of men's clothing counters at Guocheng Mall, the reporter saw that the price of a leather garment was 3,299 yuan. It is embarrassing that this jacket does not participate in any discount activities. In addition, although some clothing is also marked with a promotional price ranging from 7 to 90 percent, but the discounted price is also difficult to accept, in a certain brand of women's counters in the mall, the reporter picked up a thin sweater, the label on the clothes The price is 1580 yuan. When a reporter asks if he can offer a discount, the salesman can now use 20% discount, and over 1,200 yuan after the discount.

According to a brand counter targeted by leisure, the price of a cotton shirt is 800 yuan, and it is understood that the price of similar clothes last year was only 600 yuan. Seventy-eight hundred yuan t-shirts, four-digit winter coats, the price is not low. “Now everything has increased in price, and clothing prices are also expected.” The sales staff is not arguing that a shopping guide told reporters that the increase in winter clothes this year is generally around 30%.

This year's fall and winter outfits showed a sharp rise, usually between 10% and 20%. According to the different textures and thicknesses of the clothes, the prices were raised by between 100 and 400 yuan. Miss Li, a clothing salesman at Chinatown Shopping Mall in Sucheng, told reporters that the average purchase price of winter clothing for this year's stores was tens of yuan higher than the same period last year, and some even reached hundreds of yuan, including cotton clothing. The increase was significantly larger than other materials.

People's voices: The price is prohibitive and declining. “Now the clothes in the shopping mall are really dare to look at and dare not to buy! The slightly thicker, better jacket, is worth a thousand dollars at every turn. It really makes people 'impressed.'” Although most shopping malls are Winter clothing was discounted, but most of the consumers kept complaining when interviewed by reporters.

“The discounted clothes are either broken code or old money. This year’s new clothes are a little discounted. A coat that can be bought for a few hundred dollars last year has exceeded $1,000 this year. In a circle, he found that he could not buy two coats for one month's wages.” Talking about rising clothing prices, Ms. Li, who works in a certain public institution, is quite “depressed”.

In a large shopping mall on Luohe Middle Road in the city, it can be seen that the price of winter clothes this year has mostly reached the “four-digit number”, and many well-known brands have even increased by more than one-third compared with last year. Miss Chen, who lives in the city of Nanguan, told reporters that according to her experience, as long as the mall is engaged in activities, almost all the brands will participate, and some garments can hit a 50 percent to 70 percent discount. “But this year, I don’t know if these brands want to To raise the price, or the cost has really increased a lot, those brands that were able to discount before this year are mostly not discounted."

"At this time last year, buying good quality sweaters would be five or six hundred yuan. The shirts and jeans that are underneath are just a few hundred dollars. It takes almost a thousand dollars to buy a winter outfit, but this year is definitely No. “The public Zhu Jing told reporters that there were thousands of shirts and sweaters that were used before, but it was only an individual phenomenon. In the eyes of many consumers, those are luxury items that can be found in shopping malls this year. Thousands of coats are everywhere.

In addition to finished clothing, the prices of all kinds of custom clothing are also “high and high” this year. Auntie Zhang, who lives in Huxi Family of Textile West Road, told reporters: “My body is quite fat. Most of my usual clothes are tailor-made, just like the long wool coat I had on my body. I was made in a clothing store last year. It cost me 400 yuan, but I still want to do one more thing this year. I'll ask you in the store. Good guys, the short jackets of the same fabrics should be over 600." She sighed again: "This is going up again. It's not even wearing clothes."

Expert interpretation: The cost of circulation is mainly due to "planning to buy thermal underwear for children online and found that the price of online shopping clothes this year is also generally rising, as early as this should be more than last year to buy a few sets of children to buy." Online shopping family Ms. Zhao is not Explainingly, "I have heard that cotton has already lowered its price. Why does the price of clothes this year not only rise but rise instead?"

As the basic raw material of the textile industry, the price of cotton does have a negligible impact on the price of textiles. So, is the current soaring price of the clothing market, and is it really being “incited” by cotton prices? According to relevant data, it was learned that domestic cotton quotation was about 18,000 yuan/ton in September last year. Afterwards, all the way up. By March this year, the quotation had exceeded the threshold of 30,000 yuan/ton, reaching the highest value in ten years. At that time, industry insiders predicted that cotton prices may continue to climb. Fortunately, since April of this year, the domestic cotton price has dropped significantly, and it has now dropped to around 20,000 yuan per ton.

In response to this problem, Yan Hu, the manager of Bosideng Brand Clothing Co., Ltd., who has been operating for many years, analyzed the situation. He said that although the spot price of cotton has fallen by nearly 40% since March this year, in fact, most of the enterprises are still in the inventory phase of raw materials because most of the autumn clothes are produced using spring cotton. Due to soaring cotton prices last year, many cotton companies have blindly stockpiled large quantities of cotton. Now the fall in cotton prices has caused the company's production costs to increase substantially, which has caused product prices to rise. Affected by this, the general price increase for autumn and winter is also reasonable.

Yan Yan further analyzed that “In fact, the cost generally only accounts for about 20% of the price in the apparel market. There are many reasons for the current price increase. The most important reason for the huge price gap between the retail price and the ex-factory price is the circulation process. In every aspect of the link, we have continuously increased prices.” He said that price increases are collective actions in all aspects, such as the ex-factory price increase of 20%. In order to increase profits, agents will also gradually increase the discounted price of tag price to increase profits. These factors have pushed up the price of clothing. And many garment processing companies in Shenzhen, Zhejiang, Shanghai and other places, need to transport garments to all parts of the country's wholesale clothing, logistics costs are also increasing, virtually driving the price of clothing.

“There is a significant increase in domestic clothing prices. Another reason is that domestic apparel brands have been competing in the high-end line in recent years and prices have started to be in line with international standards.” Ms. Ni, who runs a multi-year women’s business at Jin Mao Mall in Suzhou, said that many domestic In order to raise their prices, producers have purchased foreign brands or registered foreign brands and packaged themselves into foreign brands, and domestic goods that are covered with “foreign coats” have doubled in value. In addition, the reporter saw on Taobao that woolen coats with the same style and content of 70% were sold at a price of 560 yuan for a domestic brand, while "high-imitation" products labeled with an international brand were sold for nearly 1,000 yuan. .

Market Forecast: Next spring price trend is not optimistic According to reports, domestic cotton is mainly planted in the north. Due to good weather in some time ago, the large number of cotton picking markets in the north is larger, and the cotton market has sufficient supply. The cotton price may rebound sharply in the short term. Not much sex. The reporter learned from many clothing operators that most of the company’s inventory products will be digested during the autumn and winter sales of the current round, and later it will purchase cotton or cotton yarns with lower prices. In addition, due to the increase in prices caused by the 2011 spring inventory of backlog will be digested in the spring of 2012, there may be a wave of slight price cuts in the spring next year.

However, for this argument, Yan Hu is cautious. He believes that the cost of clothing is now rising, even if the price of raw materials, cotton, is still down, the impact will not be too great; in addition, in addition to the cost of raw materials, there are processing costs of clothing, is also showing a steady Rising trend. Some of the garment processing factories at the beginning of the year experienced “recruitment difficulties” and “employment shortages”, and companies have raised wages for workers. "Also, the rise in oil prices has also led to an increase in transportation costs, coupled with the impact of factors such as rising rents, so it is too early to conclude whether it will judge the price trend of the apparel industry next year."