We selected Gangling Group (1 drug network) as a sample of pharmaceutical e-commerce companies, starting from a single medical e-commerce, and gradually expanding to 1 drug network (B2C), 1 diagnosis ( mobile medical ), 1 drug city (B2B) The four core businesses of the China Medicines Exchange have a layout in the fields of pharmaceutical e-commerce, mobile medicine , and pharmaceutical circulation. The vision of the "Internet + Medical Health Ecology Circle" is also step by step. Interpretation of the various layouts of Gangling Group can also provide a model for the horizontal expansion of pharmaceutical e-commerce companies.
Review of important events of Gangling Group
In July 2015, Yu Gang and Liu Junling returned to the 1 drug network.
On October 26, 2015, 1 Pharmacy revealed that it will receive over RMB 1 billion in financing.
On January 11, 2016, 1 Medicine Network built the first medical e-commerce promotion festival in China.
On April 6, 2016, 1 Pharmacy and Menarini reached an agreement to cooperate in the men's health business.
On April 14, 2016, Huanggang Internet Hospital was established in cooperation with Huanggang Central Hospital.
On April 15, 2016, 1 Medicine Network cooperated with Johnson & Johnson, Haichang, Bausch & Lomb and Alcon to create a "genuine alliance" of contact lenses.
On April 28, 2016, the “Southwest Internet Hospital†in cooperation with Guizhou Province was launched.
On July 8, 2016, the “South China Internet Hospital†was established in cooperation with Guangzhou Yuexiu District Chinese Medicine Hospital.
On August 12, 2016, 1 Pharmaceutical Network and Alibaba Cloud reached an agreement, and the two parties will cooperate in cloud computing and big data services.
On August 15, 2016, 1 Medicine Network and Dr. Chun Yu reached a cooperation, focusing on the health management of chronic disease users.
On September 14, 2016, 1 Medicine Network teamed up with Sunflower Pharmaceuticals to distribute genuine e-commerce for children's medicine.
From September to December 2016, 1 Pharmaceutical Network cooperated with Huiren Pharmaceutical, Dong'e Ejiao, Hongmao Liquor, Wyeth, Menarini, Baiyunshan and Huang to create a “genuine allianceâ€.
On November 19, 2016, the “Huazhong Drug Exchange†was established as a joint venture with the Zall Group.
Combination boxing highlights synergy
From the review of the recent events of the Gangling Group, it can be seen that it has a layout in medical e-commerce (B2B, B2C), drug circulation, mobile medical, and Internet hospitals. According to the disclosure in the public, Gangling Group Down will participate in the investment of the month center, intelligent hardware, biomedical, the business of Gangling Group will be gradually enriched, can be described as a set of "combination boxing", the design of its "Internet + medical health ecosystem" is gradually realized among.
From the perspective of the whole industry, Ali Health, Jingdong Medicine, Jianke, and Micromedicine are all ways to combine boxing. Ali Health has an e-commerce platform, a network hospital, a code on the mind, and a pioneer alliance. Jingdong Medicine has a platform. Self-operated, there has been news of the establishment of B2B for medicines. Micro-medicine has also stepped up its layout in medicines, cutting into medical e-commerce and introducing consultation equipment into retail pharmacies; Jianke also exerts DTP pharmacies and network hospitals. The competition of e-commerce has entered the era of comprehensive strength competition.
Separately, To C's medical e-commerce should focus more on supply chain and branding to solve two problems. First, connect more pharmaceutical industrial enterprises to achieve direct supply of medicines, and ensure the quality of supply. Strong bargaining power; Second, branding, continuous guidance to consumers, familiar with the online drug purchase model, "authentic alliance", "making festival", "brand acceleration plan" are for this purpose.
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