Hong Kong milk powder online is hard to find online and offline

After the official purchase of Hong Kong milk powder, most of the water passengers were low-key or switched to Hong Kong. The Hong Kong-owned goods stores with water passengers faced a shortage of goods, and the purchase of milk powder in many countries in Europe and America also caused a large number of online shopping malls to fluctuate. The quality of the supermarkets and electronic shopping malls and other places guaranteed, has become a choice of milk dads.

What is the difference between the foreign milk powder purchased in the big supermarket in Shenzhen and why it is bought in Hong Kong? Why is the domestic milk powder so expensive? How is the origin and import packing? The reporter investigated the current situation, but found that the domestic milk powder industry The problems that have arisen in the past have caused Dairy and Dad to be suspicious of domestic milk powder and even imported milk powder. There is indeed a lot of unknown information here.

Phenomenon restricting purchases to push up the price of goods in online stores The price increase of Hong Kong milk powder is still the biggest target after the purchase of Hong Kong milk powder. The risk of water passengers carrying goods is even higher. In the past, one person could bring 6-8 cans for one time, and the charge for each can range from 15 yuan to 20 yuan. But now it takes one person four times to bring 8 cans, and the rise in freight costs becomes inevitable. As the profits of reselling milk powder decreased, some water passengers even switched to reselling cosmetics.

The increase in the difficulty of carrying goods has led to a drastic drop in the number of milk powder purchases by milk customers, which has caused domestic goods stores that are in short supply to be faced with the situation of being out of stock nowadays, and the online shopping centers based on water passengers are also out of stock. A survey by the reporter found that since March, the average domestic and Hong Kong version of infant formula milk powder has risen by an average of 30-40 yuan/can, and some brands even raised 60 yuan.

At a Hong Kong-based Hong Kong-owned food store, the price of milk powder in the Hong Kong version is more than 30 yuan higher than in the past, but it is still in short supply. Some brands even have to book in advance. Taking the Dutch imported powdered milk powder (900g) as an example, the price before purchase was 210-270 yuan/can, and it was sold at a maximum of 300 yuan/can. “We are out of stock every day, every day, people can not buy milk powder.” The shop owner told reporters that as early as the implementation of the Hong Kong purchase order, the Hong Kong goods store will face the status of out of stock. After the implementation of the Hong Kong purchase restriction order, they were almost out of order. The owner of the shop said that he wanted to get the goods in advance and had to “pay more money, after all, the goods are getting too difficult now”.

If Hong Kong stores are the offline channels for domestic and Hong Kong version of baby milk powder, Taobao's Hong Kong version of the milk powder purchasing service is an online channel. In Taobao's Hong Kong version of milk powder purchasing shop, the Hong Kong version of the United States Susu price: 1 paragraph 315.6 yuan, 2 paragraph 293.6 yuan, 3 paragraph 268.4 yuan, postage is between 8 yuan to 10 yuan. A mother who had just purchased milk powder from Hong Kong said that the market price of Messin 3 in Hong Kong was HK$218.

On Taobao, search for “Hong Kong Milk Powder Shopping Service”. The address of the highest-selling shop is displayed in Hong Kong’s New Territories. There were 1,305 transactions in the past month. However, in recent days, the store’s “pre-sale” announcement has been issued. Only reservations can be accepted. And more purchasing shop merchants have suspended purchasing Hong Kong milk powder. A similar situation exists in the non-Hong Kong version of the "Overseas Amoy" milk powder purchasing service store. Not only does the price of milk powder rise, but most of it is only for "pre-sale."

In fact, not only Hong Kong’s milk powder “restriction order” has caused Hong Kong’s version of milk powder offline channels to shrink significantly. Since last year, countries such as the United States, New Zealand, Australia, Germany, and the Netherlands have successively introduced purchase orders for “water passengers”, such as In January of this year, Dutch commercial enterprises conducted spontaneous purchases, and local supermarkets, department stores, pharmacies purchased milk powder, and each of them purchased from 1 to 3 cans. The German supermarkets also imposed restrictions on the purchase of local infant formulas such as Tefufen and Xibao, and they each purchased 4 boxes.

These countries' purchase restriction policies have made domestic online purchasing services appear to have problems such as price increases, supply instability, and even some businesses that specialize in purchasing milk powder cans and fake foreign purchases of powdered milk. This has made many consumers more aware of online overseas purchasing services. Loss of confidence.

Large supermarket sales rose slightly Imported milk powder sales still accounted for the mainstream online and offline purchasing services Due to the sudden drop in water passengers and the decline in quality, the supply of milk powder in Hong Kong stores and outlets could not meet the needs of parents, and they had to look for Other secure channels to meet the child's rations demand, the domestic major supermarkets and electronic malls become their new choice.

It was learned from four large supermarkets in Shenzhen that the price of infant milk powder was not significantly fluctuating due to restrictions on purchase and the difficulty of overseas purchasing.

In the Wal-Mart supermarket in Futian District, Wang Li (a pseudonym) in charge of the sales told reporters that the milk powder of large-scale supermarkets, whether imported or domestic, comes from regular suppliers, and the channels and pricing are all regular and reasonable, and therefore prices are within a certain period of time. Will remain stable. The salesman at the scene revealed that from February till now, the price of milk powder has not changed much. Only Mead Johnson’s milk powder prices have increased slightly. However, this is a normal price fluctuation phenomenon and should not be related to purchase restrictions. The sales volume of milk powder has a slight increase, roughly between 5% and 10%.

On the shelves of different supermarkets, the proportion of imported milk powder and domestic milk powder is not the same. In Fukuda's Wal-Mart Stores, Good Day Department Stores, the proportion of Chinese and foreign brands of baby milk powder on containers is basically the same. In Aeon supermarkets, 90% of baby milk powder is imported brands, Mead Johnson, Wyeth, Heinz and Meiji. , Health and other brands, domestic brands of milk powder are few.

Wang Li, who is responsible for sales at Wal-Mart, points to Wyeth, Dumex, Mead Johnson, and Abbott, who are at the forefront of the container. “Most people buy these four brands. Domestically produced milk powder has always been sold poorly. We are not equipped with promoters. "Beside Wal-Mart's milk powder container, customers and promoters who buy milk powder are basically talking about several imported brands.

However, the current situation of stable sales may be broken in the near future. Aeon supermarket promoters said in an interview with reporters: “After the purchase restriction was implemented, the recent sales did not change significantly. It may be because many customers had already taken a lot of milk powder before the purchase restriction. It is not yet time to go.” However, she believes that the purchase restriction is only implemented for a week. After two months, sales may not be the same.

The surge in sales of imported milk powder on the Internet has led to a steady increase in the number of supermarkets. In addition to offline supermarkets, online supermarket sales have begun to increase. Unlike Taobao shop, electronic mall is more quality-assured.

Mama Chen said: "I used to buy Abbott overseas on Taobao, but there were problems with the milk powder I got back on a few occasions. Later, I didn't feel comfortable with overseas purchasing. Now the price of overseas purchasing is still rising." She and her Another mother told reporters that now they are buying imported powdered milk directly at No. 1 store and Tmall, which is cheaper than shopping in supermarkets. ”

The Taobao Index shows that the search volume of "imported milk powder" on Taobao (including Tmall) has continued to rise since late February, while the search in the last seven days has increased by 68.4% from the previous month, reaching the highest level in six months, and 3 Since the beginning of the month, the transaction index of imported milk powder has also shown an upward trend. The transaction index for the last 7 days increased by 11.1% from the previous month.

According to a report from the China Business News, after the fermentation of Hong Kong's purchase restriction last weekend, the sales volume of maternal and infant milk powder at No. 1 shop increased by 50% compared with last Monday, and the sales volume of imported milk powder increased by 70% to 80% year-on-year. According to Yi Yizhong, Senior Commodity Manager of No. 1 Store, the number of self-operated milk powder brands at No. 1 store is about 30, including nearly 20 imported milk powder brands. Compared with offline stores, the price of imported milk powder is slightly lower by 15% to 20%. .

It can be seen that e-commerce companies such as Tmall and JD.com, including No. 1 store, are all looking for business opportunities. They hope to seek multi-party cooperation to change the current sales model of imported baby products, and to shorten the supply chain through direct sales. We can attract more parenting mothers to buy at a low price, stable and quickly.

Imported milk powder answer questions 1

Imported milk powder, origin China?

Explanation: The source of milk is in foreign countries, canning in the Mainland, differences in standards exist, and formulas are very different. "Mead Johnson is obviously the brand of the United States. Imported milk powder, why is the origin of the labeling in Guangzhou?" "Why Wyeth 1 is produced in Singapore, other The paragraph is Jiangsu?” Zhao Yun, who is in charge of the promotion of milk powder at AEON supermarkets, is being questioned by customers every day. “Testing me every day, I don’t know everything.”

On the counter of AEON supermarkets, information on the origin of milk powder is clearly marked on the price tag: Mead Johnson's production area is Guangzhou, Wyeth's 1st segment is Singapore, and 2 to 4 is Jiangsu.

In this regard, many child-raising mothers also feel a bit puzzled. Since they are imported brands, they even show that they are imported milk powder. Why are there so many milk powder production areas in China?

The reporter inquired about the relevant regulations and consulted the Aeon supermarket purchasing department staff. He told reporters that imported powdered milk is divided into two types, namely, imported and domestic. The original import refers to that the goods sold on the shelves of the shopping mall are completed in the foreign factories throughout the whole period, while the domestic packing refers to the completion of the canning processing of the goods on the shelves of the stores in the domestic factories.

Therefore, many of the origins of imported milk powder are written in domestic cities. This refers to the location where milk powder can be canned in the Mainland, and the milk source of milk powder in cans does indeed come from abroad. The method of packing in the Mainland is the practice of many domestic importers in order to reduce the cost of imports. For several well-known brands, Dumex milk powder is mostly distributed in Shanghai, Mead Johnson in Guangzhou, and Ausnutria in Changsha. Abbott is in addition to paragraph 1 in Jiangsu.

A Walmart supermarket salesman said: "Most of Wal-Mart's imported milk powder is packaged in the Mainland. There are no Hong Kong goods, but there are also a small number of foreign originals such as Singapore, but only a small part of the original imports." When asked which milk powder was originally imported, the staff member stated that he was not sure, but she said that the price of these powdered milk in Wal-Mart was uniform.

Mead Johnson China employees introduced that the milk source of the company’s milk powder mainly came from Australia, the Netherlands, and other places. The Hong Kong version of the milk powder was produced in the Netherlands, and the milk source was mainly in the Netherlands. The domestic sales were in Guangzhou, but the milk source was also from Australia purchased from the same high standard, and Mead Johnson's formula for milk powder in the Asia Pacific region is the same.

Abbott indicated that Abbott’s formula milk powder sold in China does not have the same formulation as foreign products. However, this is not a “double quality standard” but it is produced in strict accordance with the relevant product standards and laws and regulations of the host country. In order to comply with China's relevant regulations, the formula of Abbott milk powder entering the Chinese mainland market has been fine-tuned for the content of some nutrients, and does not mean that there are differences in quality.

However, in the Parenting Parenting Edition at the Shenzhen Mom Forum, mothers expressed their distrust of these Mainland-dispensed milk powders. Ms. Hua wrote: "My baby drunk the mainland Mead Johnson only drink a can, later changed the Hong Kong version will no longer drink the mainland version, and do not know what is the difference." And an ID called Chen Bao Mama found that the Hong Kong version of the imported milk was pink and white, and the powder was more delicate and soluble. The milky taste was rich and sweet, but the taste was good. On the other hand, the mainland version had yellowish, sweet, and even easy to get angry.

An attentive mother consulted a large amount of information on the Internet, and personally compared several Hong Kong and Mainland versions of milk powder, and also came to the conclusion that there must be no original milk powder in a separate package, which was supported by many people. In her opinion, the Hong Kong and Mainland editions first differ in the general standard: Hong Kong milk powder meets the stringent quality standards for food in Hong Kong and it implements the CODEX guidelines issued by the UN Food Commission. These standards require It is higher than the current standards in the Mainland; however, the Mainland may be more relaxed in formulating or implementing standards.

In addition, there are differences in the formula of imported milk powder and the Hong Kong version. For example, the Wyeth gold version of Hong Kong version uses soybean soft phospholipids, while the mainland version uses modified soybean phospholipids, on sialic acid, prebiotics and other nutrients. Both the Hong Kong version and the mainland version have different additions.

“The main thing is that we can't go through the heart.” Ms. Zhang, outside the Hong Kong store, holds two cans of Abbott’s Hong Kong milk powder that has gone up by 60 yuan. She said, “Maybe the ingredients are not that big, but I think at home , afraid of secondary pollution, or black heart merchant blending. Price has to buy, or the child is the most important."

The Korean mother who was “arrested” at Wal-Mart was even more determined. After visiting the supermarket, she said she was not assured of imported imported milk powder. She would rather go to Hong Kong to buy milk powder several times a month. According to her child’s consumption of milk powder, she will have to go to Hong Kong three times a month. According to her, many of her friends even went to Australia to buy milk powder.

Question 2

Why is domestic imported milk powder so expensive?

Doubt: The price of imported milk powder has doubled, and circulation has been reflected by many citizens. The price of imported milk powder of the same brand and the same category is higher than the price of Hong Kong, which is 10% to 30% higher than the price of Hong Kong.

After consulting consumer websites in Hong Kong and the United States on March 7, it was found that the price of 900 grams of canned milk powder for 2 segments of Abbott Gold was 260 Hong Kong dollars, equivalent to 208 yuan. In the United States, the same brand of milk powder on the same day is priced at US$26.5, equivalent to approximately RMB164. While in China's E-commerce No. 1 shop, the Abbott gold collection of the brand category is 228 yuan, in Wal-Mart, the price is 236 yuan, and the origin is Singapore.

Mr. Li often went abroad because of work. He told reporters that he saw the price of milk powder in supermarkets in the United States at RMB 100-150. The price of Chinese milk powder at 200 yuan is already very low. High-priced milk powder is even 500 yuan.

An unnamed German brand milk powder agent bluntly stated that the final retail price in mainland China will at least double compared to the price of the country of origin. But it is not as lucrative as most consumers suspect. In fact, the net profit rate that companies themselves get is often less than 15%.

The agent told reporters that if the value chain of a can of imported powdered milk is compared to 100%, from the overseas factories to the supermarkets in Mainland China, there are more than 10 links that need to consume costs, and the largest part of which is in circulation. Due to China's complex environment, 50% of the value is distributed to various types of marketing channels.

“China is one of the world’s highest prices for baby milk powder, and in many countries, the government subsidizes baby milk powder, and baby milk powder omits many circulation links from the manufacturer to the end-consumer, eliminating a lot of circulation. Cost.” The agent said that the reason why Germany and Hong Kong are cheap is because there is only one floor in circulation and four floors in China.

In China, the circulation of imported milk powder is the distributor in China, the provincial distributors, distributors in districts and counties, and retail outlets. Each section must draw 10%-20% of the value.

In response to the suggestion made by many scholars recently to abolish the tariff on imported milk powder, the agent stated that the proportion of import tax and value-added tax is actually not as large as everyone thinks. Before this year, the import tax was 20%, and the two taxes added up. On average, it costs about 30 yuan per can. From January 1 this year, the state adjusted its preferential policies, and the import tax on formula milk powder for infants and toddlers fell to 5%, and the increase in taxes was even lower. "The most important thing is to shorten the supply chain and reduce the cost of circulation. The reason why e-commerce is cheap is also the reason."