According to foreign media reports, for Apple Watch, Apple said that it no longer only focuses on the consumer market. The company hopes to use the iPad's marketing methods again to sell watches to vertical enterprises, such as: health care. Institutions, etc.
In fact, Apple recently released the “Na Xian†notice on the official website, hoping to hire an “Apple Watch Marketing Expertâ€, which is required to successfully lead the team to open the market to medical and health institutions.
Apple is developing an app for Apple Watch that can be used by patients in hospitals or clinics. This is equivalent to a HIPAA standard fast communication device, and sometimes it can replace the role of a hospital pager. We can learn more about the content of this application at the upcoming Medical Electronics Technology Conference, the HIMSS, which will be held next week.
Of course, Apple Watch will also establish direct sales channels with Fortune 500 companies, such as Coke Cola and Nike. The bigger the company, the more attention it will be to the health of its employees. The physical condition of the employees is also related to how much the company can create wealth. Therefore, what the company needs to do is to keep employees away from the hospital and away from disease. As a result, the Apple Watch with health detection seems to be the "preferred" of the company.
However, the watch still has certain defects in some aspects. Although equipped with a short-range wireless communication chip (NFC) allows the watch to implement mobile payment functions, developers can not use this chip to achieve close-range data reading. For example, a doctor cannot read a health record accessed in a computer system on a watch and cannot obtain a blood reserve in the cooler.
In addition, it is also worthwhile for companies to send Apple Watch as a health monitoring tool to employees. After all, Apple Watch is also a very expensive device. If you send it to everyone, companies have to make sure that employees don't sell or lose them.
According to a spokesperson for Apple, Apple has reached an agreement with program developers and health organizations to jointly develop new applications for Apple Watch, but this is not just for the company's vertical marketing strategy. In addition, Apple has established a partnership with IBM to create practical applications for hospital doctors, nurses, and patients.
I hope that Apple can bring us more magical applications of Apple Watch at the Health Information and Management Systems Conference (HIMSS) held next week!
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